Interactive Mobile Advertising
In the past few months Google has been doing more research than ever into mobile advertising. Just months after they released the Mobile App Marketing Insights Guide, Google has launched two new types of mobile app advertisements. This could be because the insight guide revealed…
All New Insta-Ads!
Tug is now able to advertise on Instagram! As the development uses the existing Facebook Business Manager to create, target, monitor and measure campaigns, it means that it is easier for small and large businesses to buy ads on the platform. So for us at…
How Virtual Reality will change the way we do content
Virtual Reality is big right now. Oculus Rift, the headmount that allows you to interact with a computer-simulated reality will become accessible to the public in early 2016 priced at £350 initially. Making the product become more available to the public, will likely change the…
The really big Big Trak
If you want to admit your age we’ll have a show of hands as to who remembers Big Trak ?! I vaguely remember my brother getting far too excited about a programmable electric vehicle that sort of resembled a tank in the early 80s….
Channel 4 & Programmatic TV: Will it Work?
With 2015 being hailed the “year of video”, the rise in discussion of programmatic TV in recent months has been meteoric, with launches finally reaching the UK. Channel 4 announced recently that they were launching their own, programmatic-direct buy inventory on their Samsung TV app,…
It’s My Data And I’ll Target If I Want To – Or Is Someone Else’s Better?
Earlier today myself and Tug’s Head of Biddable Media Ollie, gave a keynote presentation at the IAB on realising the potential of data enhanced targeting and it got me thinking – is third party data really relevant in the current state of the industry? Especially…
Can an Individual Catch a Specific Companies Eye?
The advertising world is renowned for being hard to crack. Creative individuals (who wish to join this industry) are constantly looking for new, eye catching and talent flaunting ways to just get an interview at these creative businesses! In the past social media billboards seemed…
Eastside Educational Trust and Tug- Encouraging young Londoners digital futures.
This December, Tug has joined heads with a great organisation called Eastside Educational Trust. Our main aim is to provide our digital expertise and reach out to young men and women who are interested in our sector, hopefully encouraging them to choose digital as a…
The Marriage of Spotify and Uber – Your Ride. Your Music.
Transport to any party, event, club or dinner is often somewhat of a conundrum. Drive.. but then you can’t enjoy a drink. Hmmm, get the tube and then you can’t stay too late – does it even go to where you are heading? It’s become…
Staying creative in a data driven world
Traditionally in the bygone era of Madison Avenue style advertising, the “big idea” has always sat the heart of campaigns, with the emphasis being on the mass audiences without any real way of achieving granular targeting.
