The Skinny on Voice Search
Voice search originated in 2002, with the initial release of Google Voice search. 10 years later, Google released a new Google Search app for iOS, which featured an enhanced Google Voice Search function, aimed to compete with Apple’s voice assistant Siri. Since Apple’s Siri emerged…
How to spot fake news
This year fake news came of age. And not in a good way. The phenomenon first took centre stage during last year’s U.S. Presidential election, with false stories weaponised by Trump supporters, with the intention of causing maximum damage to Hillary Clinton’s campaign. …
The rise and rise of AI: where does it leave humans?
The boundaries between humans and machines are increasingly becoming blurry. Marketers are already contemplating how artificially intelligent (AI) machines will help them create smarter campaigns and personalise marketing messages in real-time. Companies are even debating the creation of a chief artificial intelligence officer (CAIO) to take ownership of delivering…
Bixby might be our new BFF but will the friendship last?
A few weeks ago, Samsung introduced us to Bixby, an AI system making its debut in the new Galaxy S8. It’s being touted as the latest in virtual assistant software, and can do everything from taking a selfie to displaying a video on TV. Although Bixby’s only…
Instagram: A Fork in the Road
Instagram Live Stories have gone, well, live. Following in the footsteps of Meerkat, Periscope and Facebook Live, Instagram Live now offers anyone in the world another platform to livestream their DJ set, run, make up tutorial, talk…. etc. As NextWeb put it, Instagram is now…
The Amazon Echo Arrives at Tug!
Recently at Tug we have been able to get our hands on the new Amazon Echo! It was launched officially on the 6th of November 2014, but September the 28th of this year saw it finally become available in the UK. The Echo is a…
TugTalks Kickoff – Pete Trainor
Last Friday we had the pleasure of hosting our first TugTalks event. TugTalks is a task that has been set for us graduates to, once a month, bring a person of interest from outside of the agency in to give a short talk. The main…
Humans V Chatbots: The Modern Customer Journey
Customer service issues: they’ve come a long way from that tiny desk located in the smallest back-end corner of the store. No longer do we drag ourselves into cities only to hear from monotone staff members how our receipt is one day out of date…
Google Announces Addressable TV Solution
With the meteoric rise of programmatic advertising in the last 10 years, it was inevitable that TV would finally get the treatment. With an increasing number of devices being used to watch television and advertisers no longer happy with purchasing placements based on wide ranging…
Interactive Mobile Advertising
In the past few months Google has been doing more research than ever into mobile advertising. Just months after they released the Mobile App Marketing Insights Guide, Google has launched two new types of mobile app advertisements. This could be because the insight guide revealed…
