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    • Blog

    The Top 10 SaaS trends of 2021 and into the future

    by Dave Porter April 30, 2021

    The growth of the software-as-a-service (SaaS) industry has been unrivaled in recent years, as developers continue to innovate and offer more varied and tailored solutions to business problems. There’s a SaaS product for almost every industry and role, and SaaS is big business. These recent…

    Internet Marketing, Technology

    The Tug Take – Preparing For IOS14

    by Asher Gordon February 5, 2021

    IOS14 and Facebook Apple’s development and release of iOS14 introduced a new feature designed to give more control to users around data collection by third-parties. While the controls were previously available, they required manually checking for them. The update means that users will be proactively…

    Internet Marketing, Pay Per Click, Search Engine Optimisation, Technology, Tug, Whitepaper
    Google Workspace Review

    Google Workspace Review – One Year On

    by Eoin February 1, 2021

    A year ago at Tug we had started the process of migrating our user management to what was then G-Suite, soon to become Google Workspace. As an agency we had introduced a system of flexible working and increased opportunities for remote working as well as…

    Technology

    Google Analytics 4 (GA4) – First Impressions

    by Eleni Sarri January 27, 2021

    With businesses constantly demanding a more complete cross-device/channel view of their customer life cycle, Google came to introduce GA4 at the end of 2020.  This is the fourth update for Google Analytics which started back in 2005 as GA1 Urchin, followed by GA2 Classic in…

    Analytics, Technology

    How to Use YouTube’s New Audio Ad Formats

    by Hannah Thompson November 26, 2020

    Last week, YouTube announced the launch of new audio advertising formats as part of their slate of audio investments in 2020. Other announcements have included new sales capabilities in AdsManager and better optimisation opportunities in DV360. With more than 50% of logged-in users listening to…

    Advertising, Display Advertising, Media, Pay Per Click, Social & Content, Technology

    Marketing For Brands On TikTok – Everything You Need To Know

    by Holly Kay July 15, 2020

    TikTok has become a global phenomenon with a total of 800 million users worldwide. The marketing potential is huge and the reason for this is because TikTok’s short-form video model is loved by young audiences who prefer bite-sized content. In addition to this, what other…

    Advertising, Internet Marketing, Social & Content, Technology

    New Google Page Experience Update – Core Web Vitals

    by Jack Higgins July 6, 2020

    Early in May 2020, Google announced Core Web Vitals – an initiative to provide unified guidance for quality signals that, they believe, are essential to delivering a great user experience on the web. This was the first part of their focus on user experience for…

    Advertising, Internet Marketing, Pay Per Click, Search Engine Optimisation, Technology

    Google launches mobile-first indexing

    by Yao Hu March 28, 2018

    After a year-and-a-half of testing, Google mobile-first indexing has finally begun. Announced earlier this week on webmaster central blog, mobile-first indexing is now the new reality of how Google organises the web. Commencing on 26th March, Google started migrating websites which follow the best practices…

    Mobile, Search Engine Optimisation, Technology

    Streaming data arrives as video platforms prepare to lure brands

    by Aisling Cahill October 27, 2017

    Online giants, we all know by now, would like to eat the TV business, and they’re not messing around. Working in feverish synchronisation, every big digital beast worth the name is constructing its own big-budget video content strategy. Apple is the latest to remind us…

    Mobile, Technology

    Bing Intent Ads

    by Tug October 18, 2017

    Whenever you’re performing an online search, Bing is often overlooked next to its juggernaut rival, Google. We all know the latter is the world’s number one search engine, but Bing Ads with 918 million monthly searches, a market share of 25.1%, and ads appearing on…

    Advertising, Display Advertising, Internet Marketing, Technology
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    Latest

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    Q&A: Tug’s Hannah Thompson on How Brands Can Harness Metaverse Opportunities Without Killing the Buzz
    By Hannah Thompson
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    Media Week 30 Under 30 2022 winners: Emily King
    By Emily King
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    Marketers need to pull their weight on making search sustainable
    By Eilish Hughes

    Latest

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    Q&A: Tug’s Hannah Thompson on How Brands Can Harness Metaverse Opportunities Without Killing the Buzz
    By Hannah Thompson
    0
    Media Week 30 Under 30 2022 winners: Emily King
    By Emily King
    0
    Marketers need to pull their weight on making search sustainable
    By Eilish Hughes

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