Google launches mobile-first indexing
After a year-and-a-half of testing, Google mobile-first indexing has finally begun. Announced earlier this week on webmaster central blog, mobile-first indexing is now the new reality of how Google organises the web. Commencing on 26th March, Google started migrating websites which follow the best practices…
Streaming data arrives as video platforms prepare to lure brands
Online giants, we all know by now, would like to eat the TV business, and they’re not messing around. Working in feverish synchronisation, every big digital beast worth the name is constructing its own big-budget video content strategy. Apple is the latest to remind us…
Bing Intent Ads
Whenever you’re performing an online search, Bing is often overlooked next to its juggernaut rival, Google. We all know the latter is the world’s number one search engine, but Bing Ads with 918 million monthly searches, a market share of 25.1%, and ads appearing on…
The Skinny on Voice Search
Voice search originated in 2002, with the initial release of Google Voice search. 10 years later, Google released a new Google Search app for iOS, which featured an enhanced Google Voice Search function, aimed to compete with Apple’s voice assistant Siri. Since Apple’s Siri emerged…
How to spot fake news
This year fake news came of age. And not in a good way. The phenomenon first took centre stage during last year’s U.S. Presidential election, with false stories weaponised by Trump supporters, with the intention of causing maximum damage to Hillary Clinton’s campaign. …
The rise and rise of AI: where does it leave humans?
The boundaries between humans and machines are increasingly becoming blurry. Marketers are already contemplating how artificially intelligent (AI) machines will help them create smarter campaigns and personalise marketing messages in real-time. Companies are even debating the creation of a chief artificial intelligence officer (CAIO) to take ownership of delivering…
Bixby might be our new BFF but will the friendship last?
A few weeks ago, Samsung introduced us to Bixby, an AI system making its debut in the new Galaxy S8. It’s being touted as the latest in virtual assistant software, and can do everything from taking a selfie to displaying a video on TV. Although Bixby’s only…
Instagram: A Fork in the Road
Instagram Live Stories have gone, well, live. Following in the footsteps of Meerkat, Periscope and Facebook Live, Instagram Live now offers anyone in the world another platform to livestream their DJ set, run, make up tutorial, talk…. etc. As NextWeb put it, Instagram is now…
The Amazon Echo Arrives at Tug!
Recently at Tug we have been able to get our hands on the new Amazon Echo! It was launched officially on the 6th of November 2014, but September the 28th of this year saw it finally become available in the UK. The Echo is a…
TugTalks Kickoff – Pete Trainor
Last Friday we had the pleasure of hosting our first TugTalks event. TugTalks is a task that has been set for us graduates to, once a month, bring a person of interest from outside of the agency in to give a short talk. The main…