The Top 10 SaaS trends of 2021 and into the future
The growth of the software-as-a-service (SaaS) industry has been unrivaled in recent years, as developers continue to innovate and offer more varied and tailored solutions to business problems. There’s a SaaS product for almost every industry and role, and SaaS is big business. These recent…
The Tug Take – Preparing For IOS14
IOS14 and Facebook Apple’s development and release of iOS14 introduced a new feature designed to give more control to users around data collection by third-parties. While the controls were previously available, they required manually checking for them. The update means that users will be proactively…
Google Workspace Review – One Year On
A year ago at Tug we had started the process of migrating our user management to what was then G-Suite, soon to become Google Workspace. As an agency we had introduced a system of flexible working and increased opportunities for remote working as well as…
Google Analytics 4 (GA4) – First Impressions
With businesses constantly demanding a more complete cross-device/channel view of their customer life cycle, Google came to introduce GA4 at the end of 2020. This is the fourth update for Google Analytics which started back in 2005 as GA1 Urchin, followed by GA2 Classic in…
How to Use YouTube’s New Audio Ad Formats
Last week, YouTube announced the launch of new audio advertising formats as part of their slate of audio investments in 2020. Other announcements have included new sales capabilities in AdsManager and better optimisation opportunities in DV360. With more than 50% of logged-in users listening to…
Marketing For Brands On TikTok – Everything You Need To Know
TikTok has become a global phenomenon with a total of 800 million users worldwide. The marketing potential is huge and the reason for this is because TikTok’s short-form video model is loved by young audiences who prefer bite-sized content. In addition to this, what other…
New Google Page Experience Update – Core Web Vitals
Early in May 2020, Google announced Core Web Vitals – an initiative to provide unified guidance for quality signals that, they believe, are essential to delivering a great user experience on the web. This was the first part of their focus on user experience for…
Google launches mobile-first indexing
After a year-and-a-half of testing, Google mobile-first indexing has finally begun. Announced earlier this week on webmaster central blog, mobile-first indexing is now the new reality of how Google organises the web. Commencing on 26th March, Google started migrating websites which follow the best practices…
Streaming data arrives as video platforms prepare to lure brands
Online giants, we all know by now, would like to eat the TV business, and they’re not messing around. Working in feverish synchronisation, every big digital beast worth the name is constructing its own big-budget video content strategy. Apple is the latest to remind us…
Bing Intent Ads
Whenever you’re performing an online search, Bing is often overlooked next to its juggernaut rival, Google. We all know the latter is the world’s number one search engine, but Bing Ads with 918 million monthly searches, a market share of 25.1%, and ads appearing on…
