‘Amazonification’ & Amazon SEO: Should Search Marketers Be Worried?
Amazon is the largest marketplace the world has ever seen. This is an internet retailing giant that continues to thrive. This is one of the largest websites in the world that receives an enormous amount of traffic on an hourly basis. It has even created…
SEO in a time of Crisis – Staying ahead of the curve with link building
Covid-19 has overturned everyone’s lives. Each industry is affected differently, but most marketing plans are being interrupted. Businesses are responding by refocusing efforts and adjusting to new consumer behaviours. In a previous Tug post, we discussed the importance of keeping customers updated and your SEO…
Keeping your customers (and your SEO!) up to date in a crisis
Coronavirus content is everywhere and updated in real time. With consumers spending more time online, whilst at home, they expect to be able to find essential up-to-date information from businesses too. It’s imperative that businesses understand customer queries (as they likely will have changed significantly!)…
Three Weeks Into A Global Pandemic: Planning for The Future
It’s been three weeks since W.H.O. declared COVID-19 a worldwide pandemic and a lot has changed. We don’t want to repeat the details of everything that has happened, but instead help you plan for the future. Consumer Behaviour Changes by Channel PPC: Search demands (and…
Brighton SEO – What to look forward to
BrightonSEO brings together some of the best speakers from the world of search marketing and is an event highlight for many SEOs. An important point to note – BrightoSEO is big. Really big. The event has around 75 talks across the Saturday and the last…
7 tips for first-timers at BrightonSEO
This coming BrightonSEO will be my third time attending the event, which by no means makes me an expert. However, it does mean I can recall when I myself was a first-timer. Now with two events under my belt, I have valuable wisdom to impart…
Why did the Daily Mail Lose 50% organic traffic? Google’s latest Core Algorithm update
It is estimated that Google handles over 2 trillion searches a year, meaning potentially big business for companies with a strong online presence. If you’re looking for a slice of the digital pie, then you are partially at the mercy of Google’s Search Algorithm and…
Fake reviews: Why faking it till you make it doesn’t work with SEO
A news article by The Drum recently warned of a noticeable increase in fake reviews appearing on Amazon. Consumer watchdog Which? investigated the Amazon reviews and found tens of thousands of suspicious reviews are appearing every day on the platform and could potentially risk undermining…
Semantic SEO and Entity Search: Write Better, Rank Better
Entity optimisation Although ‘entity optimisation’ may sound like a buzzword, believe it or not, it was first introduced by Google six years ago in 2013 when they released Hummingbird, a comprehensive overhaul of the core algorithm after updates Penguin and Panda. Hummingbird was largely understood…
Google doesn’t use trust building sites for ranking – what does that mean?
How Google core ranking algorithm works has always been a mystery. It is even more so when a site’s trustworthiness and credibility get involved. Historically, what we already knew is that Googlebot is not researching author backgrounds expertise – but what about local SEO looking…
