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    ‘Amazonification’ & Amazon SEO: Should Search Marketers Be Worried?

    by Yao Hu June 8, 2020

    Amazon is the largest marketplace the world has ever seen. This is an internet retailing giant that continues to thrive. This is one of the largest websites in the world that receives an enormous amount of traffic on an hourly basis.  It has even created…

    Advertising, Search Engine Optimisation

    SEO in a time of Crisis – Staying ahead of the curve with link building

    by Maria Lind May 5, 2020

    Covid-19 has overturned everyone’s lives. Each industry is affected differently, but most marketing plans are being interrupted.  Businesses are responding by refocusing efforts and adjusting to new consumer behaviours. In a previous Tug post, we discussed the importance of keeping customers updated and your SEO…

    Search Engine Optimisation

    Keeping your customers (and your SEO!) up to date in a crisis

    by Jack Higgins April 9, 2020

    Coronavirus content is everywhere and updated in real time. With consumers spending more time online, whilst at home, they expect to be able to find essential up-to-date information from businesses too. It’s imperative that businesses understand customer queries (as they likely will have changed significantly!)…

    Search Engine Optimisation

    Three Weeks Into A Global Pandemic: Planning for The Future

    by Emily King April 2, 2020

    It’s been three weeks since W.H.O. declared COVID-19 a worldwide pandemic and a lot has changed. We don’t want to repeat the details of everything that has happened, but instead help you plan for the future. Consumer Behaviour Changes by Channel PPC: Search demands (and…

    Display Advertising, Media, Search Engine Optimisation, Social & Content, Tug

    Brighton SEO – What to look forward to

    by Jack Higgins September 12, 2019

    BrightonSEO brings together some of the best speakers from the world of search marketing and is an event highlight for many SEOs. An important point to note – BrightoSEO is big. Really big. The event has around 75 talks across the Saturday and the last…

    Search Engine Optimisation

    7 tips for first-timers at BrightonSEO

    by Olivia Williams September 3, 2019

    This coming BrightonSEO will be my third time attending the event, which by no means makes me an expert. However, it does mean I can recall when I myself was a first-timer. Now with two events under my belt, I have valuable wisdom to impart…

    Everything Else, Search Engine Optimisation

    Why did the Daily Mail Lose 50% organic traffic? Google’s latest Core Algorithm update

    by Jack Higgins June 18, 2019

    It is estimated that Google handles over 2 trillion searches a year, meaning potentially big business for companies with a strong online presence. If you’re looking for a slice of the digital pie, then you are partially at the mercy of Google’s Search Algorithm and…

    Search Engine Optimisation

    Fake reviews: Why faking it till you make it doesn’t work with SEO

    by Jack Higgins May 15, 2019

    A news article by The Drum recently warned of a noticeable increase in fake reviews appearing on Amazon.  Consumer watchdog Which? investigated the Amazon reviews and found tens of thousands of suspicious reviews are appearing every day on the platform and could potentially risk undermining…

    Search Engine Optimisation

    Semantic SEO and Entity Search: Write Better, Rank Better

    by Yao Hu April 15, 2019

    Entity optimisation Although ‘entity optimisation’ may sound like a buzzword, believe it or not, it was first introduced by Google six years ago in 2013 when they released Hummingbird, a comprehensive overhaul of the core algorithm after updates Penguin and Panda. Hummingbird was largely understood…

    Search Engine Optimisation

    Google doesn’t use trust building sites for ranking – what does that mean?

    by Yao Hu November 28, 2018

    How Google core ranking algorithm works has always been a mystery. It is even more so when a site’s trustworthiness and credibility get involved. Historically, what we already knew is that Googlebot is not researching author backgrounds expertise – but what about local SEO looking…

    Search Engine Optimisation
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