Changing career: Is SEO a good choice?
Changing careers is a big decision, regardless of how far into your working life you are. I’d been working for five years when I decided to make a change and it’s certainly not an easy call to make, particularly in the current climate. I joined…
Brighton SEO New Product SEO Strategy Checklist
When launching a new product or brand, it’s important to nail your SEO strategy early on to not miss out on traffic and revenue later down the line. If you missed our SEO Account Director Eilish’s talk at Brighton SEO, or want a refresh of…
Contextual Links In Featured Snippets
In November 2020, Google began testing the addition of multiple contextual links within a single featured snippet displayed at the top of SERPs. Though this is only in its testing phase, it has caused concern for SEOs, regarding what this may mean for click-through rates,…
B2B Marketing – How To Appeal To Millennial Decision-Makers
When picturing the person who has the final say on purchasing new software for a business, the image of an old guy in a suit might spring to mind. But a 2016 study found that 73% of B2B sales transactions involved millennial decision-makers and another…
The Tug Take – Preparing For IOS14
IOS14 and Facebook Apple’s development and release of iOS14 introduced a new feature designed to give more control to users around data collection by third-parties. While the controls were previously available, they required manually checking for them. The update means that users will be proactively…
PPC & SEO – A match made in digital marketing heaven
When considering your brand’s marketing strategy, which do you choose: Pay-Per-Click (PPC) or Search Engine Optimisation (SEO)? We recommend using both and making sure they are working together in harmony to market your brand in the strongest way possible. Whether you’re managing your marketing strategy…
5 Clues That Show Apple Is Creating a Search Engine (Probably)
Apple are notoriously secretive when it comes to new ventures or products, so it’s impossible to say with certainty what they are planning to do at any given time. However, there are plenty of clues that point towards a search engine in development. Here are…
Gender Parity in SEO
Identifying and filling gaps is key to any successful SEO strategy. However, there is one gap that the industry has failed to address – the gender gap. For the last 10 years, there has been extreme stagnation in the growth of women in SEO with…
Branded vs. unbranded content
It’s happened to most content marketers. You create a content piece and attempt to outreach it only to be met with rejection and payment requests for placement. There are usually a number of reasons as to why your content has not managed to succeed with…
Age Verification and Indexing for Alcohol Brands
If you are operating a website that markets an alcoholic brand, in many countries such as the UK, US and Australia it is a legal requirement that your website requests age verification to ensure that no underage users can access the site. While this is…