Semantic SEO and Entity Search: Write Better, Rank Better
Entity optimisation Although ‘entity optimisation’ may sound like a buzzword, believe it or not, it was first introduced by Google six years ago in 2013 when they released Hummingbird, a comprehensive overhaul of the core algorithm after updates Penguin and Panda. Hummingbird was largely understood…
Google doesn’t use trust building sites for ranking – what does that mean?
How Google core ranking algorithm works has always been a mystery. It is even more so when a site’s trustworthiness and credibility get involved. Historically, what we already knew is that Googlebot is not researching author backgrounds expertise – but what about local SEO looking…
Introducing Google Duplex for Google My Business
In the world of digital marketing and in particular SEO, it’s not unusual for Google to play around with their algorithm and test new features disrupting common best practice. Well, we’re here once again to bring you the latest test that is being carried out….
Two link building lessons from Brighton SEO
We recently attended Brighton SEO, one of the biggest bi-annual events in the industry, attended by thousands of digital marketers and SEOs every April and September. Every event features dozens of speakers who share their invaluable experiences, tips and advice on anything from Google algorithm…
Brighton SEO September 2018: All the presentations, slideshows and decks
The Tug SEO team are excited to be attending Brighton SEO on 28th September. There are a lot of great talks on the agenda, and plenty of big names on the lineup. It’s set to be a fantastic day, and one of the highlights of…
Trump, Idiots and Google Bombing
You know when your mate used to say, “If you look up stupid in the dictionary there’s a picture of you.” Well, that’s what happens to Trump if he searches for ‘idiot’ on Google. No, really. It works if you do it, too. How can…
Google launches mobile-first indexing
After a year-and-a-half of testing, Google mobile-first indexing has finally begun. Announced earlier this week on webmaster central blog, mobile-first indexing is now the new reality of how Google organises the web. Commencing on 26th March, Google started migrating websites which follow the best practices…
Mobile Speed Update – Are You Prepared?
Page speed has been a ranking factor for desktop searches since 2010 and has been making notable inroads on mobile recently. On 17th January, Google announced its new ranking algorithm, called ‘Speed Update’, which will have an impact on a limited percentage of mobile search…
How To Use Google My Business Posts
In June 2017, Google rolled out the ability to add Posts to Google My Business listings. With 82% of people now using search engines to find local information, businesses can use this new feature to promote deals, events or products directly in the search results….
Branded vs. unbranded content
It’s happened to most content marketers. You create a content piece and attempt to outreach it only to be met with rejection and payment requests for placement. There are usually a number of reasons as to why your content has not managed to succeed with…