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    5 Clues That Show Apple Is Creating a Search Engine (Probably)

    by Asher Gordon December 14, 2020

    Apple are notoriously secretive when it comes to new ventures or products, so it’s impossible to say with certainty what they are planning to do at any given time.  However, there are plenty of clues that point towards a search engine in development.  Here are…

    Advertising, Internet Marketing, Media, Pay Per Click, Search Engine Optimisation

    Gender Parity in SEO

    by Eilish Hughes December 2, 2020

    Identifying and filling gaps is key to any successful SEO strategy. However, there is one gap that the industry has failed to address – the gender gap. For the last 10 years, there has been extreme stagnation in the growth of women in SEO with…

    Search Engine Optimisation, Search Trend Thursday

    Branded vs. unbranded content

    by Saima Zulkernain November 2, 2020

    It’s happened to most content marketers. You create a content piece and attempt to outreach it only to be met with rejection and payment requests for placement. There are usually a number of reasons as to why your content has not managed to succeed with…

    Search Engine Optimisation, Social & Content 0

    Age Verification and Indexing for Alcohol Brands

    by Mark Pitt November 1, 2020

    If you are operating a website that markets an alcoholic brand, in many countries such as the UK, US and Australia it is a legal requirement that your website requests age verification to ensure that no underage users can access the site. While this is…

    Search Engine Optimisation 2

    6 easy ways to find new blog topics for your clients

    by Olivia Williams October 26, 2020

    Whether you write weekly, monthly or quarterly blogs for your clients, coming up with fresh content ideas for blogs can get tougher as time passes. Finding new things to say on a specific niche topic or specialist subject doesn’t always come naturally to copywriters, who…

    Search Engine Optimisation, Social & Content

    The 7 Don’ts Of Link Building Outreach

    by Maria Lind October 19, 2020

    Driving links to your website is an important factor to ensure you’re ranking high in search results. Link building campaigns can be everything from link reclamation to offering content and resources with the aim to acquire a link. However, link building is difficult.  You may…

    Search Engine Optimisation

    Google Featured Snippets – How To Optimise For Them

    by Cat Stothard October 8, 2020

    Google search results are constantly evolving, and features are always changing, to provide more accurate results and a better user experience. One of the more important updates to SERPs in the past decade are Featured Snippets. These can be seen at the top of main…

    Search Engine Optimisation, Search Trend Thursday, Whitepaper

    3 link building tactics to improve your link profile

    by Maria Lind August 18, 2020

    Backlinks are one of the most important search ranking factors. According to a search study by Ahrefs, there is a clear correlation between the amount of backlinks a site has and the amount of organic traffic driving to the site.   Therefore, link building should…

    Search Engine Optimisation

    Google User Experience Update – What You Need To Know

    by Ross Momtaham August 4, 2020

    What Is It? Google has pre-announced a “User Experience” update to its organic search algorithm. This update will affect how websites rank on Google. Google values user experience on the websites in its search results, as it views them as an extension of Google’s own…

    Advertising, Search Engine Optimisation

    New Google Page Experience Update – Core Web Vitals

    by Jack Higgins July 6, 2020

    Early in May 2020, Google announced Core Web Vitals – an initiative to provide unified guidance for quality signals that, they believe, are essential to delivering a great user experience on the web. This was the first part of their focus on user experience for…

    Advertising, Internet Marketing, Pay Per Click, Search Engine Optimisation, Technology
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