Google AMP – New markets and March conference recap
It wasn’t long ago since we last covered some interesting new features coming for Google AMP. Google has certainly started to push their quick loading page format even further in 2017. March 7th and 8th marked the dates for a Google conference completely centred around…
Digital PR Trends & Outreach in 2017
With a new year comes new predictions about the trends that will change the way we work in digital. If you’re looking to revamp or refine your outreach strategy in the new year, looking at the trends and techniques that are set to be popular…
An Essential Local SEO Check List
With the shift in more and more searches having local intent than ever before, and Google’s acknowledge of this with the recent Possum update – being optimised for local search has become an essential consideration for businesses with a bricks and mortar location. We’ve put…
Google AMP – What’s next?
Around a year ago Google launched an open source initiative developed alongside Twitter called AMP project. This stands for Accelerated mobile pages. Initially it was restricted to news outlets. This appears to be changing as Google is opening the service up to more and more…
Narrowly Focused Content: not always your best option
Narrowly focused content is content that serves only a specific audience or role within the broader strategy. Having a narrowly focused content strategy can sometimes be the right choice but in most situations the broader, the better. To better understand the concept I will first introduce…
The Website Migration Survival Guide
A site migration can come in many forms, whether it’s a couple of pages or section within a site, a change in site structure that might result from a change of CMS, a switch to secure HTTPs, a subdomain to domain migration, or a…
Using Google My Business to explain changes in user SERP behaviour
For companies that have a physical location, such as restaurants and retailers, a Google My Business listing is an extremely beneficial tool when it comes to local SEO (businesses that operate online can also benefit from a Google My Business brand page). This free listing…
A Year On the SEO Graduate Scheme At Tug
Summer is finally here, which means the Graduate Scheme will soon be up and running at Tug again! Every year a number of grads join the company as part of the various teams we have here – it’s been almost a year since I started…
How to get links to your site by using brand mentions
Most SEO experts know that brand mentions of your clients are a good way to get high value links. Unfortunately, we often forget to use this tactic because it can be a bit fiddly in terms of actually identifying brand mentions in a reactive and…
How to Fill Gaps in your Backlink Profile!
No one likes to lose things. Say you lost your wallet, your toy truck, that evil girl in the playground who stole your best friend… Each of these lost things brought some form of value to your life, and now they are gone. But if…