A Guide To SEO For Sustainable Brands
Over the last 20 years, environmental awareness and interest in sustainable living has increased exponentially in response to the growing anxiety around climate change. According to the Independent, 81% of British consumers are concerned about environmental issues since the pandemic hit. As people become more…
KEY TAKEAWAYS FROM BRIGHTONSEO – AUTUMN 2021
ABOUT BRIGHTONSEO BrightonSEO is a bi-annual conference and series of training courses that brings together search marketing professionals looking to meet and broaden their expertise in the world of organic search. This year’s autumn event on September 9-10 was highly anticipated, taking place in-person for…
Why Google is Rewriting Title Tags
SEO professionals have noticed something different about the SERPs in recent days: Google is rewriting title tags. Considering that many SEO experts place high importance on creating title tags optimised for search engines, this update is interesting. Find out more below. The SEO value of title…
Changing career: Is SEO a good choice?
Changing careers is a big decision, regardless of how far into your working life you are. I’d been working for five years when I decided to make a change and it’s certainly not an easy call to make, particularly in the current climate. I joined…
Brighton SEO New Product SEO Strategy Checklist
When launching a new product or brand, it’s important to nail your SEO strategy early on to not miss out on traffic and revenue later down the line. If you missed our SEO Account Director Eilish’s talk at Brighton SEO, or want a refresh of…
Contextual Links In Featured Snippets
In November 2020, Google began testing the addition of multiple contextual links within a single featured snippet displayed at the top of SERPs. Though this is only in its testing phase, it has caused concern for SEOs, regarding what this may mean for click-through rates,…
B2B Marketing – How To Appeal To Millennial Decision-Makers
When picturing the person who has the final say on purchasing new software for a business, the image of an old guy in a suit might spring to mind. But a 2016 study found that 73% of B2B sales transactions involved millennial decision-makers and another…
The Tug Take – Preparing For IOS14
IOS14 and Facebook Apple’s development and release of iOS14 introduced a new feature designed to give more control to users around data collection by third-parties. While the controls were previously available, they required manually checking for them. The update means that users will be proactively…
PPC & SEO – A match made in digital marketing heaven
When considering your brand’s marketing strategy, which do you choose: Pay-Per-Click (PPC) or Search Engine Optimisation (SEO)? We recommend using both and making sure they are working together in harmony to market your brand in the strongest way possible. Whether you’re managing your marketing strategy…
5 Clues That Show Apple Is Creating a Search Engine (Probably)
Apple are notoriously secretive when it comes to new ventures or products, so it’s impossible to say with certainty what they are planning to do at any given time. However, there are plenty of clues that point towards a search engine in development. Here are…
