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    Three 2020 Campaigns That Inspire Me

    by Ugne Gumenikovaite February 25, 2021

    With increasing numbers of emerging channels and technologies available for marketers, today’s campaigns are extremely innovative, impactful and creative. Successful ad campaigns have the power to stir up emotions and stay in our memory for a long time, influencing our style, opinion, buying decisions and…

    Advertising, Internet Marketing, Media, Search Trend Thursday, Social & Content

    The Tug Take – Preparing for Google sunsetting BMM Keywords

    by David Shonoiki February 12, 2021

    Google Ads are changing Match Types From February 2021, Google will be phasing out Broad Match Modifier keywords. This will affect the keywords that PPC accounts currently have, and the keywords that can be created going forward. For a reminder of what keyword Match Types…

    Advertising, Media, Pay Per Click, Search Trend Thursday, Tug, Whitepaper

    Gender Parity in SEO

    by Eilish Hughes December 2, 2020

    Identifying and filling gaps is key to any successful SEO strategy. However, there is one gap that the industry has failed to address – the gender gap. For the last 10 years, there has been extreme stagnation in the growth of women in SEO with…

    Search Engine Optimisation, Search Trend Thursday

    Google Featured Snippets – How To Optimise For Them

    by Cat Stothard October 8, 2020

    Google search results are constantly evolving, and features are always changing, to provide more accurate results and a better user experience. One of the more important updates to SERPs in the past decade are Featured Snippets. These can be seen at the top of main…

    Search Engine Optimisation, Search Trend Thursday, Whitepaper

    Navigate Competitive PPC Markets Through Cross-Channel Collaboration

    by David Shonoiki August 14, 2020

    PPC auctions can be competitive and expensive. It’s commonly known that to get ahead in PPC you don’t always have to pay more. It’s also not news that supporting search campaigns through other marketing channels can give your search campaigns an edge. However, having recently…

    Advertising, Pay Per Click, Search Trend Thursday

    Preparing For Free Google Shopping In Q4

    by Ayisha Yousef July 2, 2020

    “Google’s Big Announcement” In April this year Google announced that free listings will be available in Shopping results. Starting in the US and set to continue to roll-out to other countries and will be available in the UK before the end of the year. Only…

    Advertising, Internet Marketing, Pay Per Click, Search Engine Optimisation, Search Trend Thursday

    The Skinny on Voice Search

    by Tug September 26, 2017

    Voice search originated in 2002, with the initial release of Google Voice search. 10 years later, Google released a new Google Search app for iOS, which featured an enhanced Google Voice Search function, aimed to compete with Apple’s voice assistant Siri. Since Apple’s Siri emerged…

    Internet Marketing, Media, Search Engine Optimisation, Search Trend Thursday, Social & Content, Technology

    What’s the buzz in Social Meed-ya this week?

    by Dave Porter February 6, 2014

    Was it Twitter’s share price taking a tumble? Or Facebook announcing that Q4 2013 was their biggest ever quarter for advertising spend? Or is the news that it was 10 years to the date that a lowly Harvard student launched a social network in his…

    Search Trend Thursday, Social & Content, Tug

    Search Trend Thursday: Snowden vs NSA

    by Chris Mead August 1, 2013

    With  the news that Edward Snowden has been granted asylum in Russia, I decided to explore a point made recently by journalists: that  the mainstream media have made a soap opera over the topic, deterring readers and viewers from the core issues at hand (privacy…

    Search Trend Thursday

    Search Trend Thursday: Ryanair vs Easyjet

    by Chris Mead May 23, 2013

    It’s been a while since I’ve had the time to bring you another dosage of trendy insights but I’m back! I’ve decided to take a look at two brands this week: Easyjet & Ryanair. With the holiday season rapidly approaching it made sense to check…

    Search Trend Thursday
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