Navigate Competitive PPC Markets Through Cross-Channel Collaboration
PPC auctions can be competitive and expensive. It’s commonly known that to get ahead in PPC you don’t always have to pay more. It’s also not news that supporting search campaigns through other marketing channels can give your search campaigns an edge. However, having recently…
Preparing For Free Google Shopping In Q4
“Google’s Big Announcement” In April this year Google announced that free listings will be available in Shopping results. Starting in the US and set to continue to roll-out to other countries and will be available in the UK before the end of the year. Only…
The Skinny on Voice Search
Voice search originated in 2002, with the initial release of Google Voice search. 10 years later, Google released a new Google Search app for iOS, which featured an enhanced Google Voice Search function, aimed to compete with Apple’s voice assistant Siri. Since Apple’s Siri emerged…
What’s the buzz in Social Meed-ya this week?
Was it Twitter’s share price taking a tumble? Or Facebook announcing that Q4 2013 was their biggest ever quarter for advertising spend? Or is the news that it was 10 years to the date that a lowly Harvard student launched a social network in his…
Search Trend Thursday: Snowden vs NSA
With the news that Edward Snowden has been granted asylum in Russia, I decided to explore a point made recently by journalists: that the mainstream media have made a soap opera over the topic, deterring readers and viewers from the core issues at hand (privacy…
Search Trend Thursday: Ryanair vs Easyjet
It’s been a while since I’ve had the time to bring you another dosage of trendy insights but I’m back! I’ve decided to take a look at two brands this week: Easyjet & Ryanair. With the holiday season rapidly approaching it made sense to check…
Search Trend Thursday: Coca-Cola vs Pepsi
Welcome back to another edition of Search Trend Thursday. This week we’ve kept our rivalry goggles on but have moved verticals to take a look at how the age old rivalry between Coca-Cola and Pepsi fairs in the realm of search. This was actually an…
Search Trend Thursday: “Man Utd vs Man City”
We’ve taken a more sporty theme in this week’s edition of Search Trend Thursday – pitting the Manchester football clubs against each other in a “search derby”. Interestingly, both clubs garner most of their searches from Africa, with Eritrea dominating the results for Manchester United, and Zimbabwe coming…
Search Trend Thursday: Netflix vs LOVEFiLM
It’s Search Trend Thursday time! This week we’ve stuck to our movie theme of late but this time added a new media element into the equation through streaming sites. Both Netflix and LOVEFiLM are two of the largest movie and TV series streaming services out there…
Search Trend Thursday: Star Wars vs Star Trek
Welcome to another edition of Search Trend Thursday! This week we’ve summoned the geek within us (or, if you’re like myself, didn’t need to summon it) by pitting the “Stars” against each other in an epic online battle of search trendiness. Considering the release of the…