Tug Agency Tug Agency Tug Agency
  • Toggle menu
    Tug Agency Tug Agency Tug Agency
    • Services
      • Media
        • Pay-Per-Click (PPC)
        • Display
        • Paid Social
        • Affiliate Marketing
        • Influencer Marketing
        • Offline
      • Technology
        • SEO
        • Data & Analytics
        • Data Integration
        • Attribution
        • Visualisation
      • Creative
        • Content Marketing
        • Creative Campaigns
        • Digital PR
        • Conversion Rate Optimisation
        • Social Media Management
        • Dynamic Creative
    • Practices
      • Retail Assistant
      • SaaS Performance
      • International Expansion
      • In-House Partnership
    • Performance
      • WWF
      • milk&more
      • GoToMeeting
      • OCAD
      • Intuit
      • Long & McQuade
      • DHL
      • BizCover
      • NobleOak
      • CHAMÄLEON
      • Bexio
      • LastPass
    • Agency
      • Management
      • Life at Tug
      • Careers
      • In the news
      • Cookie-Less
      • Payment Solutions
      • Sustainable Shopping
      • Diversity
      • Charity
      • Environment
      • Events
    • Contact
      • London
      • New York
      • Singapore
      • Sydney
      • Toronto
      • Berlin
    • Blog

    Three 2020 Campaigns That Inspire Me

    by Ugne Gumenikovaite February 25, 2021

    With increasing numbers of emerging channels and technologies available for marketers, today’s campaigns are extremely innovative, impactful and creative. Successful ad campaigns have the power to stir up emotions and stay in our memory for a long time, influencing our style, opinion, buying decisions and…

    Advertising, Internet Marketing, Media, Search Trend Thursday, Social & Content

    The Tug Take – Preparing for Google sunsetting BMM Keywords

    by David Shonoiki February 12, 2021

    Google Ads are changing Match Types From February 2021, Google will be phasing out Broad Match Modifier keywords. This will affect the keywords that PPC accounts currently have, and the keywords that can be created going forward. For a reminder of what keyword Match Types…

    Advertising, Media, Pay Per Click, Search Trend Thursday, Tug, Whitepaper

    Gender Parity in SEO

    by Eilish Hughes December 2, 2020

    Identifying and filling gaps is key to any successful SEO strategy. However, there is one gap that the industry has failed to address – the gender gap. For the last 10 years, there has been extreme stagnation in the growth of women in SEO with…

    Search Engine Optimisation, Search Trend Thursday

    Google Featured Snippets – How To Optimise For Them

    by Cat Stothard October 8, 2020

    Google search results are constantly evolving, and features are always changing, to provide more accurate results and a better user experience. One of the more important updates to SERPs in the past decade are Featured Snippets. These can be seen at the top of main…

    Search Engine Optimisation, Search Trend Thursday, Whitepaper

    Navigate Competitive PPC Markets Through Cross-Channel Collaboration

    by David Shonoiki August 14, 2020

    PPC auctions can be competitive and expensive. It’s commonly known that to get ahead in PPC you don’t always have to pay more. It’s also not news that supporting search campaigns through other marketing channels can give your search campaigns an edge. However, having recently…

    Advertising, Pay Per Click, Search Trend Thursday

    Preparing For Free Google Shopping In Q4

    by Ayisha Yousef July 2, 2020

    “Google’s Big Announcement” In April this year Google announced that free listings will be available in Shopping results. Starting in the US and set to continue to roll-out to other countries and will be available in the UK before the end of the year. Only…

    Advertising, Internet Marketing, Pay Per Click, Search Engine Optimisation, Search Trend Thursday

    The Skinny on Voice Search

    by Tug Agency September 26, 2017

    Voice search originated in 2002, with the initial release of Google Voice search. 10 years later, Google released a new Google Search app for iOS, which featured an enhanced Google Voice Search function, aimed to compete with Apple’s voice assistant Siri. Since Apple’s Siri emerged…

    Internet Marketing, Media, Search Engine Optimisation, Search Trend Thursday, Social & Content, Technology

    What’s the buzz in Social Meed-ya this week?

    by Dave Porter February 6, 2014

    Was it Twitter’s share price taking a tumble? Or Facebook announcing that Q4 2013 was their biggest ever quarter for advertising spend? Or is the news that it was 10 years to the date that a lowly Harvard student launched a social network in his…

    Search Trend Thursday, Social & Content, Tug

    Search Trend Thursday: Snowden vs NSA

    by Chris Mead August 1, 2013

    With  the news that Edward Snowden has been granted asylum in Russia, I decided to explore a point made recently by journalists: that  the mainstream media have made a soap opera over the topic, deterring readers and viewers from the core issues at hand (privacy…

    Search Trend Thursday

    Search Trend Thursday: Ryanair vs Easyjet

    by Chris Mead May 23, 2013

    It’s been a while since I’ve had the time to bring you another dosage of trendy insights but I’m back! I’ve decided to take a look at two brands this week: Easyjet & Ryanair. With the holiday season rapidly approaching it made sense to check…

    Search Trend Thursday
    • 1
    • 2
    • 3
    • Next

    Latest

    0
    AR and VR Marketing: A New Opportunity For Charities 
    By Sean Greally
    0
    The Great Social Media Migration: Where Are People Going?
    By Tug Agency
    0
    Insights From BIMA’s Cultural Credibility Breakfast Morning
    By Tug Agency

    Latest

    0
    AR and VR Marketing: A New Opportunity For Charities 
    By Sean Greally
    0
    The Great Social Media Migration: Where Are People Going?
    By Tug Agency
    0
    Insights From BIMA’s Cultural Credibility Breakfast Morning
    By Tug Agency

    Contact Us

    London:

    +44(0) 207 033 6933

    New York:

    +1 (212) 796-2095

    Toronto:

    +1 416 516 3333

    Singapore:

    +65 66317967

    Sydney:

    +61 (0) 2 9197 0899

    Berlin:

    +49 (0) 30 5201 5137

    IMPRESSUM

      Your personal details are safe with us. For more info, read our privacy policy

      Follow Us

      This site uses cookies to give you the best possible experience. Privacy & Cookie Policy Cookie settings Reject Accept All
      Privacy & Cookies Policy

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
      Necessary
      Always Enabled
      Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
      Functional
      Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
      CookieDurationDescription
      bcookie2 yearsLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
      bscookie2 yearsLinkedIn sets this cookie to store performed actions on the website.
      langsessionLinkedIn sets this cookie to remember a user's language setting.
      lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.
      UserMatchHistory1 monthLinkedIn sets this cookie for LinkedIn Ads ID syncing.
      Analytics
      Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
      CookieDurationDescription
      _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
      _ga_KEM7E6CDXP2 yearsThis cookie is installed by Google Analytics.
      _gat_UA-4753323-51 minuteA variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
      _gcl_au3 monthsProvided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
      _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
      AnalyticsSyncHistory1 monthUsed by LinkedIn to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries.
      CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
      FPIDsessionRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
      FPLCsessionRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
      Advertisement
      Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
      CookieDurationDescription
      _fbp3 monthsThis cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
      _irsessionThis is a Pinterest cookie that collects information on visitor behaviour on multiple websites. This information is used on the website, in order to optimize the relevance of advertisement.
      fr3 monthsFacebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
      li_gc2 yearsUsed to store consent of guests regarding the use of cookies for non-essential purposes
      test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
      VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
      YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
      yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
      yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
      SAVE & ACCEPT
      Powered by CookieYes Logo