Interactive Mobile Advertising
In the past few months Google has been doing more research than ever into mobile advertising. Just months after they released the Mobile App Marketing Insights Guide, Google has launched two new types of mobile app advertisements. This could be because the insight guide revealed…
The Battle for Mobile Web Advertising – Facebook Vs Google
According to AdExchanger, Facebook Audience Network (FAN) has gone head to head with Google, again, by expanding into mobile web advertising. FAN was originally launched as an in-app advertising network which allowed publishers to harness Facebook data and buy in apps outside of the social network while still…
Google’s ‘Super Bowl’ Idea
One of the biggest events in a Brands calendar, the Super Bowl, is fast approaching. It’s the perfect opportunity for Brands to react with real-time creatives, with Twitter being the predominant platform for this. This year, for Super Bowl 50, Google are going to be…
Google AdWords Latest Feature – Customer Match
Customer Match has been recently launched by Google, and is designed to help reach the most highest-value customers on Google Search, YouTube and Gmail. The feature allows you to upload a list of email addresses and target these people with specific campaigns and ads. Google…
All New Insta-Ads!
Tug is now able to advertise on Instagram! As the development uses the existing Facebook Business Manager to create, target, monitor and measure campaigns, it means that it is easier for small and large businesses to buy ads on the platform. So for us at…
Google’s Revolutionary Buy Button
Can Google get any better? It has just confirmed a quick and painless way for users to buy products they are lusting after. Google has officially confirmed the ‘buy button’! This button will give users the option to purchase a product without even having to…
Utilising Location Bid Adjustments within Google AdWords
With the ever-expanding targeting and bid adjustment capabilities of Google AdWords, it’s fair to say that it can often be difficult to decide where to begin. It’s ok. Take a deep breath and let me take you for a ride through the wonderful world…
Bing playing catch up with Google – Getting Closer!
Bing Ads have recently released a whole new raft of features aimed at catching up with the search engine behemoth that is Google. Rather being a complete overhaul these new updates are mostly focused on campaign management and insights, speeding up the ad creation process…
Google accused of anti-competitive behaviour by EU
Google has been formally accused of abusing its dominant position to promote its own interests by the European Commission, including breaching competition rules by giving prominence to Google Shopping results over other links in relevant searches. Further allegations have also been made regarding the prominence…
Hot off the press. The Big Search Handbook, sponsored by Tug.
We’re very proud to announce the release of IAB’s ‘Big Search Handbook’ sponsored by Tug. This handbook takes a look at new angles of Search, and the how to maximise business growth through this channel.
