Analysing the Google Heat Map for 2014
Google’s algorithm has changed dramatically since 2005, but there hasn’t been a comprehensive study into user behaviour since. Recently, Mediative undertook that task and discovered some important changes to the way that users interact with a SERP which may have a profound impact on the…
How to Combine Your PPC and Social Media Efforts
With Social Media Week running this week from September 22nd – 26th and social media now one of the most influential parts of any internet marketing campaign, I found it fitting to write a post on the importance of integration between both your PPC and…
What to do with Close Variant Keyword Matching
With people not being perfect spellers or typists, in fact at least 7% of Google searches contain a misspelling! For this reason, Google announced they’re going to apply close variant keyword matching to all exact and phrase match keywords from September onwards. With this update,…
Benefits of Google Call Tracking for Adwords
Last week Google announced the release of their basic call tracking solution for AdWords. Google will now show unique phone numbers on AdWords landing pages based on the visitor’s session. Basically, every visitor will see a different phone number on the AdWords landing page. What…
How Callout Extensions Provide Value
The term “Callout Extensions” refers to another line of text in between your description lines and your site links. Ok but how can they benefit me?! Although they can’t be clicked, they do allow you to provide more valuable information about your product or service…
Auto-Tagging of Destination URLs in Bing Ads
Finally at long last Bing Ads have enabled auto-tagging of destination URLs so that you can track your paid search campaign performance in analytics programs, such as Google Analytics. Their auto-tagging feature is being launched in the web user interface (UI) and API at the…
Review Extensions: Top of Mind Awareness in the Generic Ad Space
I often wonder how as humans, more of us don’t spontaneously combust as a result of total sensory overload. When we aren’t subconsciously consuming advertising messages through our surroundings such as our morning breakfast cereal box or our ad-plastered subway commute, we [voluntarily] plug into…
Ad of the Week: the Johnnie Walker & Mr Porter Partnership
To all ‘fashionistos’ and whisky admirers, you’re in for a treat. ‘The gentleman’s wager’ is the new ad for Johnnie Walker Blue Label; which is produced from rare casks of whiskies from across Scotland). The ad combines a renowned casting – Jude Law and Giancarlo…
Google End Image Extensions For Search Ads
It has been revealed that Image Extensions for Google PPC Ads, which were released as a Beta in June 2013, will be bought to an end on August 1st. These extensions provided three images above a PPC ad when in the top position, and provided…
PPC Boosts Brand Awareness By Over 6%
It is clear to see the advantages that paid search brings to direct response campaigns as the results of pre-determined KPIs are easily measurable. Brand awareness campaigns on the other hand, which are typically measured by impressions and clicks, do not represent the number of…