In an unexpected move, AOL has acquired social-networking site Bebo. The price tag: $850 million in cash. Rumors had floated over the past few months that Bebo, which has over 40 million members, was up for sale. Reports suggested a $1 billion price tag, but…

Adwords editor is a programme that comes with google adwords free of charge which allows you to make changes to your account offline. Its a very helpfull programme for when you have multiple changes and will save you allot of time as opposed to using…

It may be time to order that server upgrade or tweak those heavy, slow loading landing pages used for arbitrage or other affiliate led campaigns. Not only will they hurt your conversions but it appears that Google are set to penalise landing pages which are…

From the Google Blog: “We’d like to remind you that the Website Optimizer team will be presenting a free online seminar tomorrow, March 11th at 9 am PDT. This one hour session will provide a brief introduction to Website Optimizer, review testing best practices, and…

Clever mobile ad campaign article over at MobiAD.com “When Hong Kong International Airport opened a new wing, they wanted to do something special to highlight the interactive screens in the terminal. So they launched a competition among Hong Kong agencies, with the prize being the…

Bigmouthmedia have posted an interesting news article regarding Google AdSense. Google will now allow advertising in Videos via a semi-transparent layer which will be charged on a cost-per-click basis. Full article link below. Link: http://www.bigmouthmedia.com/

Consumers are becoming more savvy in the way they search online – great targeting isn’t enough to get their attention – relevance of ad creative is now the driving factor in click through rate. Click through rate (CTR) is a well known way of measuring…