5 Ways Bing Remains Relevant In A Mobile-First World
2020 is the year of mobile. As was 2019. And 2018 (you get the picture). Whilst it’s a repeated refrain, it’s not untrue. Based on Statcounter data, in the UK the majority of browsing is done via Mobiles and Tablets, exceeding desktop this year. As…
Navigate Competitive PPC Markets Through Cross-Channel Collaboration
PPC auctions can be competitive and expensive. It’s commonly known that to get ahead in PPC you don’t always have to pay more. It’s also not news that supporting search campaigns through other marketing channels can give your search campaigns an edge. However, having recently…
5 Things To Check When Importing Google Ads Campaigns Into Microsoft Ads (Previously Named Bing Ads)
If you are already using Google Ads then importing your campaigns into Microsoft Ads (previously named Bing Ads) is a quick and effective way to increase your reach and potential to succeed in meeting your KPIs. The ability to import Google Ads campaigns into Microsoft…
New Google Page Experience Update – Core Web Vitals
Early in May 2020, Google announced Core Web Vitals – an initiative to provide unified guidance for quality signals that, they believe, are essential to delivering a great user experience on the web. This was the first part of their focus on user experience for…
Preparing For Free Google Shopping In Q4
“Google’s Big Announcement” In April this year Google announced that free listings will be available in Shopping results. Starting in the US and set to continue to roll-out to other countries and will be available in the UK before the end of the year. Only…
Increase Ecommerce Spend as Social Distancing Continues
Although we’re in a time of uncertainty there is one thing that is certain, consumers’ increase in demand for eCommerce. The driving force behind the increase in demand is Government advice to urge whole populations to “stay at home”, social distance and avoid the outside…
Why Ecommerce brands should be advertising on Amazon PPC
We believe that if you have something to sell on Amazon you should be selling it on there, alongside a paid search media campaign (PPC) to maximise visibility and sales. Why Amazon? Ecommerce clients are already spending significant budgets within Google and Facebook. Amazon PPC…
Google’s real-time triggers – closing the gap between offline events and digital advertising
Earlier this year Google launched real-time triggers in DV360, a new way to activate campaigns based on certain events. What are Google real-time triggers? Real-time triggers enable advertisers to take advantage of real-time events such as sports games by syncing digital campaigns with relevant events. Triggers…
Alexa – How does voice search affect my digital marketing strategy?
If you haven’t asked Alexa to tell you what the weather looks like for the day ahead or even to settle a debate on who scored the most hattricks in the premiere league, then where have you been? Voice search is voice recognition technology in…
Is Amazon the new Google?
It’s no secret that Amazon is a giant in the eCommerce industry. The multinational retailer has made it easy and convenient for consumers all over the world to browse, learn about, purchase and – if needed – return millions of products. Through its customer-first strategy,…
