What Is Hyperlocal PPC?
Hyperlocal PPC is a tactic for optimising content within a restricted geographical area. While at first glance you may think that the wider target audience the better, creating a detailed and local target audience will help your campaign reach people who are in the vicinity…
3 Key Learnings from ATS London 2021
ATS London 2021 set out to discuss the future of ad tech and incorporated agencies, tech, publishers and data providers all sharing their opinions. Here are highlights of the three recurring themes and discussion points from the panels that will be most important to the…
Preparing For A Cookie-Less World
One of the biggest issues currently facing the marketing world is the demise of third-party cookies. Marketers will be forced to change the way they utilise their first party data, whilst many solutions to this are still unknown. Yet as Asher Gordon, Tug’s Head of…
3 Things You Can Do Now To Prepare For A Future Without 3rd Party Cookies
The most talked about thing in the industry press right now is the depreciation of 3rd party cookies. Here at Tug, we’ve been preparing for this since the announcement last year and you can read our handy guide to the changes here. The most challenging…
The Tug Take – Preparing for Google sunsetting BMM Keywords
Google Ads are changing Match Types From February 2021, Google will be phasing out Broad Match Modifier keywords. This will affect the keywords that PPC accounts currently have, and the keywords that can be created going forward. For a reminder of what keyword Match Types…
The Tug Take – Preparing For IOS14
IOS14 and Facebook Apple’s development and release of iOS14 introduced a new feature designed to give more control to users around data collection by third-parties. While the controls were previously available, they required manually checking for them. The update means that users will be proactively…
PPC & SEO – A match made in digital marketing heaven
When considering your brand’s marketing strategy, which do you choose: Pay-Per-Click (PPC) or Search Engine Optimisation (SEO)? We recommend using both and making sure they are working together in harmony to market your brand in the strongest way possible. Whether you’re managing your marketing strategy…
5 Clues That Show Apple Is Creating a Search Engine (Probably)
Apple are notoriously secretive when it comes to new ventures or products, so it’s impossible to say with certainty what they are planning to do at any given time. However, there are plenty of clues that point towards a search engine in development. Here are…
How to Use YouTube’s New Audio Ad Formats
Last week, YouTube announced the launch of new audio advertising formats as part of their slate of audio investments in 2020. Other announcements have included new sales capabilities in AdsManager and better optimisation opportunities in DV360. With more than 50% of logged-in users listening to…
5 Ways Bing Remains Relevant In A Mobile-First World
2020 is the year of mobile. As was 2019. And 2018 (you get the picture). Whilst it’s a repeated refrain, it’s not untrue. Based on Statcounter data, in the UK the majority of browsing is done via Mobiles and Tablets, exceeding desktop this year. As…
