Google’s real-time triggers – closing the gap between offline events and digital advertising
Earlier this year Google launched real-time triggers in DV360, a new way to activate campaigns based on certain events. What are Google real-time triggers? Real-time triggers enable advertisers to take advantage of real-time events such as sports games by syncing digital campaigns with relevant events. Triggers…
Alexa – How does voice search affect my digital marketing strategy?
If you haven’t asked Alexa to tell you what the weather looks like for the day ahead or even to settle a debate on who scored the most hattricks in the premiere league, then where have you been? Voice search is voice recognition technology in…
Is Amazon the new Google?
It’s no secret that Amazon is a giant in the eCommerce industry. The multinational retailer has made it easy and convenient for consumers all over the world to browse, learn about, purchase and – if needed – return millions of products. Through its customer-first strategy,…
Google Ads: Introducing four new Impression Share metrics
Google Ads has introduced four new Impression Share metrics to help advertisers better determine where their ads are appearing on the SERP. The new metrics are called: Search absolute top impression rate (Impr. (Abs. Top) %) and share (Search abs. top IS) and Search top…
A New Ad Format Coming To A Marketing Platform Near You – WhatsApp Status
After the success of ads launching in Facebook Messenger, Facebook has been searching for a new way to monetize WhatsApp. WhatsApp is a highly engaging platform for users due to the consistent messages between friends and family. However, in the past WhatsApp have been quite…
Viagogo Vs Google: Is it a search engine’s responsibility to penalise ticket touting websites?
If you’re looking to buy tickets to an event online, you’d expect a trusted search engine to show you the best places to buy said tickets. But what if it doesn’t? What if you buy tickets that are vastly over-priced, or worse, turn out to…
Google’s rebrand from ‘Google AdWords’ to ‘Google Ads’ reflects a move away from keyword-based SEM
As of July 24th, Google AdWords is no more. Instead, ‘Google Ads’ is the new umbrella term for the Search, Display, Shopping, Video, Maps, Gmail and Apps units of the Google Advertising Platform. It’s a rebrand which has implications for the future of search engine…
Google’s eternal love towards mobile is changing the AdWords core products
As everyone expected from the Google’s Performance Summit, Google is yelling more and more about Mobile (at this rate mobile will rule the world very soon according to Google). Interestingly the starting point of most of our decisions in a day to day life that…
Google SERP Ads Go Green
Google SERP ads go green! As of April 14th, Google has begun testing their new ‘green ad’ format to 5% of Global traffic, far exceeding their typical 1% test market. This new SERP test is likely Google’s attempt at subtlety as users have become increasingly…
Are PPC ads really becoming invisible?
Ofcom’s latest media use and attitudes report says that half of search engine users couldn’t spot sponsored links in search engine results. This is quite a significant number of people, and higher than I would have thought it would be. Are search results ads really…