Preparing For Free Google Shopping In Q4
“Google’s Big Announcement” In April this year Google announced that free listings will be available in Shopping results. Starting in the US and set to continue to roll-out to other countries and will be available in the UK before the end of the year. Only…
Increase Ecommerce Spend as Social Distancing Continues
Although we’re in a time of uncertainty there is one thing that is certain, consumers’ increase in demand for eCommerce. The driving force behind the increase in demand is Government advice to urge whole populations to “stay at home”, social distance and avoid the outside…
Why Ecommerce brands should be advertising on Amazon PPC
We believe that if you have something to sell on Amazon you should be selling it on there, alongside a paid search media campaign (PPC) to maximise visibility and sales. Why Amazon? Ecommerce clients are already spending significant budgets within Google and Facebook. Amazon PPC…
Google’s real-time triggers – closing the gap between offline events and digital advertising
Earlier this year Google launched real-time triggers in DV360, a new way to activate campaigns based on certain events. What are Google real-time triggers? Real-time triggers enable advertisers to take advantage of real-time events such as sports games by syncing digital campaigns with relevant events. Triggers…
Alexa – How does voice search affect my digital marketing strategy?
If you haven’t asked Alexa to tell you what the weather looks like for the day ahead or even to settle a debate on who scored the most hattricks in the premiere league, then where have you been? Voice search is voice recognition technology in…
Is Amazon the new Google?
It’s no secret that Amazon is a giant in the eCommerce industry. The multinational retailer has made it easy and convenient for consumers all over the world to browse, learn about, purchase and – if needed – return millions of products. Through its customer-first strategy,…
Google Ads: Introducing four new Impression Share metrics
Google Ads has introduced four new Impression Share metrics to help advertisers better determine where their ads are appearing on the SERP. The new metrics are called: Search absolute top impression rate (Impr. (Abs. Top) %) and share (Search abs. top IS) and Search top…
A New Ad Format Coming To A Marketing Platform Near You – WhatsApp Status
After the success of ads launching in Facebook Messenger, Facebook has been searching for a new way to monetize WhatsApp. WhatsApp is a highly engaging platform for users due to the consistent messages between friends and family. However, in the past WhatsApp have been quite…
Viagogo Vs Google: Is it a search engine’s responsibility to penalise ticket touting websites?
If you’re looking to buy tickets to an event online, you’d expect a trusted search engine to show you the best places to buy said tickets. But what if it doesn’t? What if you buy tickets that are vastly over-priced, or worse, turn out to…
Google’s rebrand from ‘Google AdWords’ to ‘Google Ads’ reflects a move away from keyword-based SEM
As of July 24th, Google AdWords is no more. Instead, ‘Google Ads’ is the new umbrella term for the Search, Display, Shopping, Video, Maps, Gmail and Apps units of the Google Advertising Platform. It’s a rebrand which has implications for the future of search engine…