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    5 Clues That Show Apple Is Creating a Search Engine (Probably)

    by Asher Gordon December 14, 2020

    Apple are notoriously secretive when it comes to new ventures or products, so it’s impossible to say with certainty what they are planning to do at any given time.  However, there are plenty of clues that point towards a search engine in development.  Here are…

    Advertising, Internet Marketing, Media, Pay Per Click, Search Engine Optimisation

    How to Use YouTube’s New Audio Ad Formats

    by Hannah Thompson November 26, 2020

    Last week, YouTube announced the launch of new audio advertising formats as part of their slate of audio investments in 2020. Other announcements have included new sales capabilities in AdsManager and better optimisation opportunities in DV360. With more than 50% of logged-in users listening to…

    Advertising, Display Advertising, Media, Pay Per Click, Social & Content, Technology

    5 Ways Bing Remains Relevant In A Mobile-First World

    by Nick Girling November 2, 2020

    2020 is the year of mobile. As was 2019. And 2018 (you get the picture). Whilst it’s a repeated refrain, it’s not untrue. Based on Statcounter data, in the UK the majority of browsing is done via Mobiles and Tablets, exceeding desktop this year. As…

    Advertising, Internet Marketing, Media, Mobile, Pay Per Click

    Navigate Competitive PPC Markets Through Cross-Channel Collaboration

    by David Shonoiki August 14, 2020

    PPC auctions can be competitive and expensive. It’s commonly known that to get ahead in PPC you don’t always have to pay more. It’s also not news that supporting search campaigns through other marketing channels can give your search campaigns an edge. However, having recently…

    Advertising, Pay Per Click, Search Trend Thursday

    5 Things To Check When Importing Google Ads Campaigns Into Microsoft Ads (Previously Named Bing Ads)

    by Ayisha Yousef July 27, 2020

    If you are already using Google Ads then importing your campaigns into Microsoft Ads (previously named Bing Ads) is a quick and effective way to increase your reach and potential to succeed in meeting your KPIs. The ability to import Google Ads campaigns into Microsoft…

    Advertising, Internet Marketing, Media, Pay Per Click

    New Google Page Experience Update – Core Web Vitals

    by Jack Higgins July 6, 2020

    Early in May 2020, Google announced Core Web Vitals – an initiative to provide unified guidance for quality signals that, they believe, are essential to delivering a great user experience on the web. This was the first part of their focus on user experience for…

    Advertising, Internet Marketing, Pay Per Click, Search Engine Optimisation, Technology

    Preparing For Free Google Shopping In Q4

    by Ayisha Yousef July 2, 2020

    “Google’s Big Announcement” In April this year Google announced that free listings will be available in Shopping results. Starting in the US and set to continue to roll-out to other countries and will be available in the UK before the end of the year. Only…

    Advertising, Internet Marketing, Pay Per Click, Search Engine Optimisation, Search Trend Thursday

    Increase Ecommerce Spend as Social Distancing Continues

    by Ayisha Yousef April 29, 2020

    Although we’re in a time of uncertainty there is one thing that is certain, consumers’ increase in demand for eCommerce. The driving force behind the increase in demand is Government advice to urge whole populations to “stay at home”, social distance and avoid the outside…

    Advertising, Internet Marketing, Pay Per Click

    Why Ecommerce brands should be advertising on Amazon PPC

    by Ayisha Yousef August 20, 2019

    We believe that if you have something to sell on Amazon you should be selling it on there, alongside a paid search media campaign (PPC) to maximise visibility and sales. Why Amazon? Ecommerce clients are already spending significant budgets within Google and Facebook. Amazon PPC…

    Pay Per Click 0

    Google’s real-time triggers – closing the gap between offline events and digital advertising

    by James Kirwan July 4, 2019

    Earlier this year Google launched real-time triggers in DV360, a new way to activate campaigns based on certain events. What are Google real-time triggers? Real-time triggers enable advertisers to take advantage of real-time events such as sports games by syncing digital campaigns with relevant events. Triggers…

    Pay Per Click 0
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    Lockdown on the high street: The effects of Covid-19 on small businesses
    By Faye Daffarn
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    By Maria Lind

    Latest

    0
    Lockdown on the high street: The effects of Covid-19 on small businesses
    By Faye Daffarn
    0
    The future of OOH post-pandemic – bleak or potentially brilliant?
    By Caitlin Wilson
    0
    What is the difference between PR and Digital PR?
    By Maria Lind

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