Google launches mobile-first indexing
After a year-and-a-half of testing, Google mobile-first indexing has finally begun. Announced earlier this week on webmaster central blog, mobile-first indexing is now the new reality of how Google organises the web. Commencing on 26th March, Google started migrating websites which follow the best practices…
Streaming data arrives as video platforms prepare to lure brands
Online giants, we all know by now, would like to eat the TV business, and they’re not messing around. Working in feverish synchronisation, every big digital beast worth the name is constructing its own big-budget video content strategy. Apple is the latest to remind us…
Google’s eternal love towards mobile is changing the AdWords core products
As everyone expected from the Google’s Performance Summit, Google is yelling more and more about Mobile (at this rate mobile will rule the world very soon according to Google). Interestingly the starting point of most of our decisions in a day to day life that…
Interactive Mobile Advertising
In the past few months Google has been doing more research than ever into mobile advertising. Just months after they released the Mobile App Marketing Insights Guide, Google has launched two new types of mobile app advertisements. This could be because the insight guide revealed…
The Battle for Mobile Web Advertising – Facebook Vs Google
According to AdExchanger, Facebook Audience Network (FAN) has gone head to head with Google, again, by expanding into mobile web advertising. FAN was originally launched as an in-app advertising network which allowed publishers to harness Facebook data and buy in apps outside of the social network while still…
All New Insta-Ads!
Tug is now able to advertise on Instagram! As the development uses the existing Facebook Business Manager to create, target, monitor and measure campaigns, it means that it is easier for small and large businesses to buy ads on the platform. So for us at…
Advertising on Mobile & Smart Wearables
Having acquired Instagram in 2012, an app that was once totally free of ads, Facebook has now revealed that it will be expanding its existing advertising offering on the photo-sharing site. Partner this with the ever-growing application of digitally enhanced or ‘smart’ wearables such as…
Google’s Revolutionary Buy Button
Can Google get any better? It has just confirmed a quick and painless way for users to buy products they are lusting after. Google has officially confirmed the ‘buy button’! This button will give users the option to purchase a product without even having to…
Can an Individual Catch a Specific Companies Eye?
The advertising world is renowned for being hard to crack. Creative individuals (who wish to join this industry) are constantly looking for new, eye catching and talent flaunting ways to just get an interview at these creative businesses! In the past social media billboards seemed…
Google End Image Extensions For Search Ads
It has been revealed that Image Extensions for Google PPC Ads, which were released as a Beta in June 2013, will be bought to an end on August 1st. These extensions provided three images above a PPC ad when in the top position, and provided…