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    5 Ways Bing Remains Relevant In A Mobile-First World

    by Nick Girling November 2, 2020

    2020 is the year of mobile. As was 2019. And 2018 (you get the picture). Whilst it’s a repeated refrain, it’s not untrue. Based on Statcounter data, in the UK the majority of browsing is done via Mobiles and Tablets, exceeding desktop this year. As…

    Advertising, Internet Marketing, Media, Mobile, Pay Per Click

    Google launches mobile-first indexing

    by Yao Hu March 28, 2018

    After a year-and-a-half of testing, Google mobile-first indexing has finally begun. Announced earlier this week on webmaster central blog, mobile-first indexing is now the new reality of how Google organises the web. Commencing on 26th March, Google started migrating websites which follow the best practices…

    Mobile, Search Engine Optimisation, Technology

    Streaming data arrives as video platforms prepare to lure brands

    by Aisling Cahill October 27, 2017

    Online giants, we all know by now, would like to eat the TV business, and they’re not messing around. Working in feverish synchronisation, every big digital beast worth the name is constructing its own big-budget video content strategy. Apple is the latest to remind us…

    Mobile, Technology

    Google’s eternal love towards mobile is changing the AdWords core products

    by Praveen Jayaprakash May 25, 2016

    As everyone expected from the Google’s Performance Summit, Google is yelling more and more about Mobile (at this rate mobile will rule the world very soon according to Google). Interestingly the starting point of most of our decisions in a day to day life that…

    Display Advertising, Mobile, Pay Per Click, Search Engine Optimisation

    Interactive Mobile Advertising

    by Kathryn Green February 17, 2016

    In the past few months Google has been doing more research than ever into mobile advertising. Just months after they released the Mobile App Marketing Insights Guide, Google has launched two new types of mobile app advertisements. This could be because the insight guide revealed…

    Display Advertising, Internet Marketing, Mobile, Pay Per Click, Technology

    The Battle for Mobile Web Advertising – Facebook Vs Google

    by Alexander Pitt January 27, 2016

    According to AdExchanger, Facebook Audience Network (FAN) has gone head to head with Google, again, by expanding into mobile web advertising. FAN was originally launched as an in-app advertising network which allowed publishers to harness Facebook data and buy in apps outside of the social network while still…

    Mobile, Pay Per Click

    All New Insta-Ads!

    by Naomi Young August 24, 2015

    Tug is now able to advertise on Instagram! As the development uses the existing Facebook Business Manager to create, target, monitor and measure campaigns, it means that it is easier for small and large businesses to buy ads on the platform. So for us at…

    Display Advertising, Mobile, Pay Per Click, Social & Content, Technology, Tug

    Advertising on Mobile & Smart Wearables

    by Jennifer Wood June 5, 2015

    Having acquired Instagram in 2012, an app that was once totally free of ads, Facebook has now revealed that it will be expanding its existing advertising offering on the photo-sharing site. Partner this with the ever-growing application of digitally enhanced or ‘smart’ wearables such as…

    Mobile, Social & Content

    Google’s Revolutionary Buy Button

    by Kathryn Green May 28, 2015

    Can Google get any better? It has just confirmed a quick and painless way for users to buy products they are lusting after. Google has officially confirmed the ‘buy button’! This button will give users the option to purchase a product without even having to…

    Mobile, Pay Per Click

    Can an Individual Catch a Specific Companies Eye?

    by Sophie Edwards January 27, 2015

    The advertising world is renowned for being hard to crack. Creative individuals (who wish to join this industry) are constantly looking for new, eye catching and talent flaunting ways to just get an interview at these creative businesses! In the past social media billboards seemed…

    Mobile, Technology, Tug
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    AR and VR Marketing: A New Opportunity For Charities 
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