Data – friend or foe? Spotify shows us how to do data well in its ‘2018 Goals’ Campaign
While we’re being bombarded by Christmas ads, it’s hard to think about life beyond December 25th, but Spotify are making people do just that with its creative and disruptive new OOH campaign. The popular music streaming service has done something seemingly impossible – it’s made…
For the AdWords geeks
You may not have heard it through all the fake news, but rejoice, for this week the new AdWords interface is now available to all advertisers! They say a good worker never blames his tools. Although undeniably, with better tools you can do a better…
What Makes a Standout Programmatic Campaign?
With our session on how to use inspired creative across programmatic campaigns to really engage with audiences fast approaching, what better time to discuss my favourite campaign of all time. The rollout for Narcos Season 3 is the one campaign that really stands out for…
The Skinny on Voice Search
Voice search originated in 2002, with the initial release of Google Voice search. 10 years later, Google released a new Google Search app for iOS, which featured an enhanced Google Voice Search function, aimed to compete with Apple’s voice assistant Siri. Since Apple’s Siri emerged…
How to spot fake news
This year fake news came of age. And not in a good way. The phenomenon first took centre stage during last year’s U.S. Presidential election, with false stories weaponised by Trump supporters, with the intention of causing maximum damage to Hillary Clinton’s campaign. …
New IAB rules signal lean times for bad ads
The IAB’s New Ad Portfolio guidelines, released at the end of the July, aren’t intended for consumer reading, with their talk of ad sizes, subloads, render-blocking elements and gzip utilities. But buried in the detail are two new recommendations that would surely raise a cheer…
How online TV will smash the ceiling for web advertising
If you were worried there wasn’t enough money in football, or that the competition for the Premier League’s broadcast rights wasn’t quite fierce enough with only Sky and BT slugging it out, let’s digest reports that Facebook, Amazon, Netflix and Google are all considering stooping…
