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    Programmatic Audio – What’s New and What’s Next

    by James Kirwan November 17, 2020

    Nielsen has reported an overall 9.4% increase in total audio activity for H1 2020 compared to the previous year, with on-demand audio streaming seeing the biggest rise of 16.2%. It has also been projected that 46% of marketers would use ‘Digital Audio’ as a media…

    Advertising, Display Advertising, Internet Marketing, Media

    Festive Marketing In An ‘Unprecedented’ Era: The 3 Ps of Christmas 2020

    by Emily Knox November 13, 2020

    Christmas is always a key time for marketers, as a key sales period, featuring big budget ads which can set the tone for communications over the coming year. In many ways Christmas 2020 will be even more important for marketers – but also harder to…

    Internet Marketing, Media, Social & Content

    5 Ways Bing Remains Relevant In A Mobile-First World

    by Nick Girling November 2, 2020

    2020 is the year of mobile. As was 2019. And 2018 (you get the picture). Whilst it’s a repeated refrain, it’s not untrue. Based on Statcounter data, in the UK the majority of browsing is done via Mobiles and Tablets, exceeding desktop this year. As…

    Advertising, Internet Marketing, Media, Mobile, Pay Per Click

    Winning Christmas 2020 Through Facebook Ads

    by Kathryn Green October 2, 2020

    A time of the year we all look forward to – Christmas. However, following an unpredictable 2020 the question on everyone’s lips is how the festive season will be affected. This year our lives have been turned upside down and we have had to live…

    Internet Marketing, Media

    5 Things To Check When Importing Google Ads Campaigns Into Microsoft Ads (Previously Named Bing Ads)

    by Ayisha Yousef July 27, 2020

    If you are already using Google Ads then importing your campaigns into Microsoft Ads (previously named Bing Ads) is a quick and effective way to increase your reach and potential to succeed in meeting your KPIs. The ability to import Google Ads campaigns into Microsoft…

    Advertising, Internet Marketing, Media, Pay Per Click

    How To Future-Proof Your Media Plans In The Wake Of COVID-19

    by Hannah Thompson June 29, 2020

    Flicking back through the ‘Predictions for Advertising in 2020’ articles written last December, not one predicted that by the end of Q1 we’d be in the midst of a global Coronavirus pandemic, a civil rights revolution and the largest economic contraction on record. WIth economic…

    Advertising, Media, Out Of Home

    Planning The Path To Recovery For Digital Marketing

    by Kathryn Green June 1, 2020

    COVID-19 has affected every business in ways we could have never imagined, and digital marketing is just one of those areas. However, what happens when society starts to return to normal – or whatever the new normal might be? Brands must be prepared and begin…

    Advertising, Media, Social & Content

    The Digital Transformation of Media Consumption due to Covid-19

    by James Kirwan May 18, 2020

    It takes on average 66 days to break a habit, and we have been in lockdown for over 50. Our daily routines are rapidly changing and are becoming increasingly digital. Read on to learn how media consumption has shifted towards being more online, even in…

    Media, Out Of Home

    Building a Brand When Your Audience is Under Lockdown

    by Hannah Thompson April 16, 2020

    COVID-19 has torn up media plans across almost every industry in a way that very few events ever have before and whilst this is a challenge for brands and media buyers it also throws up so many opportunities. What customers want from brands now is…

    Media

    Three Weeks Into A Global Pandemic: Planning for The Future

    by Emily King April 2, 2020

    It’s been three weeks since W.H.O. declared COVID-19 a worldwide pandemic and a lot has changed. We don’t want to repeat the details of everything that has happened, but instead help you plan for the future. Consumer Behaviour Changes by Channel PPC: Search demands (and…

    Display Advertising, Media, Search Engine Optimisation, Social & Content, Tug
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