5 Things To Check When Importing Google Ads Campaigns Into Microsoft Ads (Previously Named Bing Ads)
If you are already using Google Ads then importing your campaigns into Microsoft Ads (previously named Bing Ads) is a quick and effective way to increase your reach and potential to succeed in meeting your KPIs. The ability to import Google Ads campaigns into Microsoft…
How To Future-Proof Your Media Plans In The Wake Of COVID-19
Flicking back through the ‘Predictions for Advertising in 2020’ articles written last December, not one predicted that by the end of Q1 we’d be in the midst of a global Coronavirus pandemic, a civil rights revolution and the largest economic contraction on record. WIth economic…
Planning The Path To Recovery For Digital Marketing
COVID-19 has affected every business in ways we could have never imagined, and digital marketing is just one of those areas. However, what happens when society starts to return to normal – or whatever the new normal might be? Brands must be prepared and begin…
The Digital Transformation of Media Consumption due to Covid-19
It takes on average 66 days to break a habit, and we have been in lockdown for over 50. Our daily routines are rapidly changing and are becoming increasingly digital. Read on to learn how media consumption has shifted towards being more online, even in…
Building a Brand When Your Audience is Under Lockdown
COVID-19 has torn up media plans across almost every industry in a way that very few events ever have before and whilst this is a challenge for brands and media buyers it also throws up so many opportunities. What customers want from brands now is…
Three Weeks Into A Global Pandemic: Planning for The Future
It’s been three weeks since W.H.O. declared COVID-19 a worldwide pandemic and a lot has changed. We don’t want to repeat the details of everything that has happened, but instead help you plan for the future. Consumer Behaviour Changes by Channel PPC: Search demands (and…
Data – friend or foe? Spotify shows us how to do data well in its ‘2018 Goals’ Campaign
While we’re being bombarded by Christmas ads, it’s hard to think about life beyond December 25th, but Spotify are making people do just that with its creative and disruptive new OOH campaign. The popular music streaming service has done something seemingly impossible – it’s made…
For the AdWords geeks
You may not have heard it through all the fake news, but rejoice, for this week the new AdWords interface is now available to all advertisers! They say a good worker never blames his tools. Although undeniably, with better tools you can do a better…
What Makes a Standout Programmatic Campaign?
With our session on how to use inspired creative across programmatic campaigns to really engage with audiences fast approaching, what better time to discuss my favourite campaign of all time. The rollout for Narcos Season 3 is the one campaign that really stands out for…
The Skinny on Voice Search
Voice search originated in 2002, with the initial release of Google Voice search. 10 years later, Google released a new Google Search app for iOS, which featured an enhanced Google Voice Search function, aimed to compete with Apple’s voice assistant Siri. Since Apple’s Siri emerged…