Three 2020 Campaigns That Inspire Me
With increasing numbers of emerging channels and technologies available for marketers, today’s campaigns are extremely innovative, impactful and creative. Successful ad campaigns have the power to stir up emotions and stay in our memory for a long time, influencing our style, opinion, buying decisions and…
The Tug Take – Preparing for Google sunsetting BMM Keywords
Google Ads are changing Match Types From February 2021, Google will be phasing out Broad Match Modifier keywords. This will affect the keywords that PPC accounts currently have, and the keywords that can be created going forward. For a reminder of what keyword Match Types…
Why is everyone talking about Clubhouse?
What is Clubhouse like? There’s a new invite-only social app which is causing minor waves among marketers and early adopters around the world if my LinkedIn feed is anything to go by. I have finally scored myself a Clubhouse invite so I can report to…
5 Clues That Show Apple Is Creating a Search Engine (Probably)
Apple are notoriously secretive when it comes to new ventures or products, so it’s impossible to say with certainty what they are planning to do at any given time. However, there are plenty of clues that point towards a search engine in development. Here are…
How to Use YouTube’s New Audio Ad Formats
Last week, YouTube announced the launch of new audio advertising formats as part of their slate of audio investments in 2020. Other announcements have included new sales capabilities in AdsManager and better optimisation opportunities in DV360. With more than 50% of logged-in users listening to…
Programmatic Audio – What’s New and What’s Next
Nielsen has reported an overall 9.4% increase in total audio activity for H1 2020 compared to the previous year, with on-demand audio streaming seeing the biggest rise of 16.2%. It has also been projected that 46% of marketers would use ‘Digital Audio’ as a media…
Festive Marketing In An ‘Unprecedented’ Era: The 3 Ps of Christmas 2020
Christmas is always a key time for marketers, as a key sales period, featuring big budget ads which can set the tone for communications over the coming year. In many ways Christmas 2020 will be even more important for marketers – but also harder to…
5 Ways Bing Remains Relevant In A Mobile-First World
2020 is the year of mobile. As was 2019. And 2018 (you get the picture). Whilst it’s a repeated refrain, it’s not untrue. Based on Statcounter data, in the UK the majority of browsing is done via Mobiles and Tablets, exceeding desktop this year. As…
Winning Christmas 2020 Through Facebook Ads
A time of the year we all look forward to – Christmas. However, following an unpredictable 2020 the question on everyone’s lips is how the festive season will be affected. This year our lives have been turned upside down and we have had to live…
5 Things To Check When Importing Google Ads Campaigns Into Microsoft Ads (Previously Named Bing Ads)
If you are already using Google Ads then importing your campaigns into Microsoft Ads (previously named Bing Ads) is a quick and effective way to increase your reach and potential to succeed in meeting your KPIs. The ability to import Google Ads campaigns into Microsoft…