What the new CMA guidelines for influencers mean for brands
On 23rd January the Competition and Markets Authority (CMA) announced a set of guidelines for influencers. The guidance centres around transparency in influencer marketing – an issue that the industry has been plagued by for some time. The CMA guidelines set out what influencers need…
Fire influencer content led to a not-so-fire Fyre Festival
Unless you’ve been on a desert island or are on a Netflix and chill detox, you’ve probably seen Fyre: The Greatest Festival That Never Happened. The documentary demonstrated the power influencer marketing holds. Throw the world’s top ten supermodels together on what was once…
Cheap influencers, the transformation of automotive and Ninja, the world’s most famous man – TugLife IV, day four
Our very last session of the week focuses on the travel, entertainment and leisure sectors. Our modern lives are becoming less active, causing endless problems for our health and wellbeing, as well as the strain this puts on the economy. We’re consumed by technology and…
Influencers, Digital Outdoor and the Great Internet Escape
Teen influencers such as PewDiePie and Logan Paul have had a torrid past 10 months as their misdeeds have landed them in the grown-up news. But despite bad press for influencer marketing, it’s no contradiction that the practice continues to boom. A recent US study…