WordPress Launches WordAds
A partnership between WordPress and Federated Media Publishing gives bloggers another monetization option, with an opt-in ad program available exclusively to WordPress.com bloggers, designed to rival Google’s AdSense. The percentage of ad revenue paid to bloggers is unknown. In response to a question about how ad…
Google +1 button on your Display ads
Are you running display ads on the Google Display Network? Do you want people to recommend your ads’ landing pages to other potential customers? Then you are in for a treat. On Monday 10th October Google AdWords announced that the +1 button and personal annotations…
Future of Display Advertsing
Socially Integrated Banner Ads The PepsiCo Brand ‘Mountain Dew’ was the first to stick social signals in ads back in October last year, with a Facebook ‘Like’ button. Web users were able to “like” Mountain Dew within a banner ad appearing on a host of…
Google’s Broad Match Modifiers
In the US last week, Google launched their new match-type the Broad Match Modifier (BMM). This is illustrated in the graphic below: Essentially this means that by adding a “+” in front of any of the words in your search term, that word (or its…
3 essential reports you should scrutinize with Google AdWords Search Funnels
Google launched a new AdWords reporting feature called AdWords Search Funnel. This long awaited reporting feature provides valuable insights into search user behavior with respect to conversions attributed to paid search campaigns, ad groups and keywords. Read more about Google AdWords Search Funnels
Google Acquire Teracent
Google have officially announced the acquisition of a Display Optimisation company called Teracent. Google have already expressed how they wish to use the companies tools to help advertisers on both the DoubleClick network and Google Content Network. See below for a quote from the Official…
Google Announce Internet Based Advertising & Controversy Begins
Google recently announced the launch of Internet based advertising, this is a new platform of advertising for Google which will allow Adwords advertisers to target ads based on the users interests and sites visited. The service will start in beta, and if successful moved into…
Google AdSense Introduce Expandable Ads
Last week the Google AdSense team announced the launch of expandable Ads, this will allow advertisers (third party) to place large ads on the Google Content Network, these ads will expand once clicked on and will allow advertisers to add both videos, links and images…
Google Content Network Traffic Grows by 300%
In the wake of Yahoo’s anouncement that its content network will be shutting down as of the 31st March, Google have shown that the content network can, and does, work. Research by Efficient Frontier has shown that impressions on Googles Content Network have grown by over…
Yahoo Closes Content Network
Yahoo has announced that it will be closing its UK content network in order to concentrate on improving their search and display offering. I personally have never received great results from Yahoo’s content network and can’t help wondering if this is the real reason they…
