Nielsen Twitter TV Rating to launch in Q3 2013
Announced in the middle of December, Nielsen and Twitter are to establish a partnership that will see the introduction of the Nielsen Twitter TV Rating, a metric which will measure and provide social TV analytics. The announcement came soon after Nielsen’s 2012 Social Media report,…
Display Predictions 2013
Because digital evolves at a pace faster than Speedy Gonzales, it sometimes feels like display is the time-worn veteran of digital marketing. But next year is set to mark a turning point. 2013 will be the year that display reaches new heights of targeting precision…
Lightbox and the art of ‘engagement’
Last week Google introduced a new ad format for their display network, the ‘Lightbox’. When a user hovers their mouse over the ad for 2 seconds then the ad will expand and the rest of the window will be dimmed with the idea being that…
UK online advertising hits £5bn
UK internet advertising spend is set to hit £5bn in 2012 according to the Internet Advertising Bureau, with Facebook on track for an estimated 60% revenue surge to £288m. Companies spent £4.78bn on all forms of internet advertising in the UK in 2011, with 14.4% year-on-year growth the biggest…
WordPress Launches WordAds
A partnership between WordPress and Federated Media Publishing gives bloggers another monetization option, with an opt-in ad program available exclusively to WordPress.com bloggers, designed to rival Google’s AdSense. The percentage of ad revenue paid to bloggers is unknown. In response to a question about how ad…
Google +1 button on your Display ads
Are you running display ads on the Google Display Network? Do you want people to recommend your ads’ landing pages to other potential customers? Then you are in for a treat. On Monday 10th October Google AdWords announced that the +1 button and personal annotations…
Future of Display Advertsing
Socially Integrated Banner Ads The PepsiCo Brand ‘Mountain Dew’ was the first to stick social signals in ads back in October last year, with a Facebook ‘Like’ button. Web users were able to “like” Mountain Dew within a banner ad appearing on a host of…
Google’s Broad Match Modifiers
In the US last week, Google launched their new match-type the Broad Match Modifier (BMM). This is illustrated in the graphic below: Essentially this means that by adding a “+” in front of any of the words in your search term, that word (or its…
3 essential reports you should scrutinize with Google AdWords Search Funnels
Google launched a new AdWords reporting feature called AdWords Search Funnel. This long awaited reporting feature provides valuable insights into search user behavior with respect to conversions attributed to paid search campaigns, ad groups and keywords. Read more about Google AdWords Search Funnels
Google Acquire Teracent
Google have officially announced the acquisition of a Display Optimisation company called Teracent. Google have already expressed how they wish to use the companies tools to help advertisers on both the DoubleClick network and Google Content Network. See below for a quote from the Official…