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    • Blog

    Introduction to Ad Fraud

    by Hannah Thompson January 13, 2015

    Ad Fraud is one of the most prevalent problems within programmatic advertising at the moment; and with the use of programmatic only becoming more widespread, it’s becoming more and more of a problem. The Association of National Advertisers in the US predicted that $6.3billion of…

    Display Advertising, Internet Marketing

    Staying creative in a data driven world

    by Ash Grant August 14, 2014

    Traditionally in the bygone era of Madison Avenue style advertising, the “big idea” has always sat the heart of campaigns, with the emphasis being on the mass audiences without any real way of achieving granular targeting.

    Display Advertising, Internet Marketing, Technology

    Real Time Branding – useless fantasy or the Holy Grail of display?

    by Ash Grant June 19, 2014

    The arrival of addressable media buying and demand side platforms within display advertising, sewed the seed of scale and efficiency within the brains of marketers which ultimately allowed them to buy display banners using a search model and heavily focusing on reaching users online, with…

    Display Advertising

    Google Are Driving Users To Google+ via Display Ads

    by Chris Mead November 27, 2013

    It’s been clear since its inception that Google are keen to promote and push Google+ as relentlessly as they can. One such example is the recent introduction of Google+ comments on YouTube – which has been lambasted by users due to privacy concerns and functionality….

    Display Advertising, Pay Per Click, Social & Content

    Come to our free session on ‘Audience Segmentation & Targeting Strategies For Digital Ad Campaigns’

    by Hannah Melbourn October 23, 2013

    Because we like to share what we know, Tug are hosting a free knowledge sharing session at the Shoreditch HQ, on Weds November 13th at 4.30pm.  Ideal for digital marketers looking to utilize their audience data more effectively, the session will be hosted by Tug’s Head…

    Display Advertising, Tug

    Canadian Dairy Farmers Unite in Marketing Campaign

    by David Brooks June 21, 2013

    The BC Dairy Association, Alberta Milk, SaskMilk, Dairy Farmers of Manitoba  and Dairy Farmers of Canada have joined forces to form the “Strategic Milk Alliance”. This week they released a new campaign called “Milk Every Moment”. The campaign is being run in order to capture…

    Display Advertising, Internet Marketing, Social & Content

    Nielsen Twitter TV Rating to launch in Q3 2013

    by Chris Mead January 22, 2013

    Announced in the middle of December, Nielsen and Twitter are to establish a partnership that will see the introduction of the Nielsen Twitter TV Rating, a metric which will measure and provide social TV analytics. The announcement came soon after Nielsen’s 2012 Social Media report,…

    Display Advertising, Internet Marketing, Social & Content, Technology

    Display Predictions 2013

    by Ollie Vaughan December 12, 2012

    Because digital evolves at a pace faster than Speedy Gonzales, it sometimes feels like display is the time-worn veteran of digital marketing. But next year is set to mark a turning point. 2013 will be the year that display reaches new heights of targeting precision…

    Display Advertising, Internet Marketing, Pay Per Click

    Lightbox and the art of ‘engagement’

    by Jonny October 11, 2012

    Last week Google introduced a new ad format for their display network, the ‘Lightbox’. When a user hovers their mouse over the ad for 2 seconds then the ad will expand and the rest of the window will be dimmed with the idea being that…

    Display Advertising, Pay Per Click

    UK online advertising hits £5bn

    by Ben Romberg April 3, 2012

    UK internet advertising spend is set to hit £5bn in 2012 according to the Internet Advertising Bureau, with Facebook on track for an estimated 60% revenue surge to £288m. Companies spent £4.78bn on all forms of internet advertising in the UK in 2011, with 14.4% year-on-year growth the biggest…

    Display Advertising, Internet Marketing, Social & Content, Technology
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