Introduction to Ad Fraud
Ad Fraud is one of the most prevalent problems within programmatic advertising at the moment; and with the use of programmatic only becoming more widespread, it’s becoming more and more of a problem. The Association of National Advertisers in the US predicted that $6.3billion of…
Staying creative in a data driven world
Traditionally in the bygone era of Madison Avenue style advertising, the “big idea” has always sat the heart of campaigns, with the emphasis being on the mass audiences without any real way of achieving granular targeting.
Real Time Branding – useless fantasy or the Holy Grail of display?
The arrival of addressable media buying and demand side platforms within display advertising, sewed the seed of scale and efficiency within the brains of marketers which ultimately allowed them to buy display banners using a search model and heavily focusing on reaching users online, with…
Google Are Driving Users To Google+ via Display Ads
It’s been clear since its inception that Google are keen to promote and push Google+ as relentlessly as they can. One such example is the recent introduction of Google+ comments on YouTube – which has been lambasted by users due to privacy concerns and functionality….
Come to our free session on ‘Audience Segmentation & Targeting Strategies For Digital Ad Campaigns’
Because we like to share what we know, Tug are hosting a free knowledge sharing session at the Shoreditch HQ, on Weds November 13th at 4.30pm. Ideal for digital marketers looking to utilize their audience data more effectively, the session will be hosted by Tug’s Head…
Canadian Dairy Farmers Unite in Marketing Campaign
The BC Dairy Association, Alberta Milk, SaskMilk, Dairy Farmers of Manitoba and Dairy Farmers of Canada have joined forces to form the “Strategic Milk Alliance”. This week they released a new campaign called “Milk Every Moment”. The campaign is being run in order to capture…
Nielsen Twitter TV Rating to launch in Q3 2013
Announced in the middle of December, Nielsen and Twitter are to establish a partnership that will see the introduction of the Nielsen Twitter TV Rating, a metric which will measure and provide social TV analytics. The announcement came soon after Nielsen’s 2012 Social Media report,…
Display Predictions 2013
Because digital evolves at a pace faster than Speedy Gonzales, it sometimes feels like display is the time-worn veteran of digital marketing. But next year is set to mark a turning point. 2013 will be the year that display reaches new heights of targeting precision…
Lightbox and the art of ‘engagement’
Last week Google introduced a new ad format for their display network, the ‘Lightbox’. When a user hovers their mouse over the ad for 2 seconds then the ad will expand and the rest of the window will be dimmed with the idea being that…
UK online advertising hits £5bn
UK internet advertising spend is set to hit £5bn in 2012 according to the Internet Advertising Bureau, with Facebook on track for an estimated 60% revenue surge to £288m. Companies spent £4.78bn on all forms of internet advertising in the UK in 2011, with 14.4% year-on-year growth the biggest…
