New IAB rules signal lean times for bad ads
The IAB’s New Ad Portfolio guidelines, released at the end of the July, aren’t intended for consumer reading, with their talk of ad sizes, subloads, render-blocking elements and gzip utilities. But buried in the detail are two new recommendations that would surely raise a cheer…
Google’s eternal love towards mobile is changing the AdWords core products
As everyone expected from the Google’s Performance Summit, Google is yelling more and more about Mobile (at this rate mobile will rule the world very soon according to Google). Interestingly the starting point of most of our decisions in a day to day life that…
BT Sport Go For Power and Placement
BT Sport unexpectedly decided to live stream both the recent Europa League final and the upcoming Champions League final on Youtube for free. This may be a small victory for fans, who regularly enjoyed the annual event on terrestrial TV until BT shook up the…
Google Announces Addressable TV Solution
With the meteoric rise of programmatic advertising in the last 10 years, it was inevitable that TV would finally get the treatment. With an increasing number of devices being used to watch television and advertisers no longer happy with purchasing placements based on wide ranging…
TubeMogul leaps into Facebook’s walled garden
TubeMogul, the video-focused demand side platform, have announced a new partnership with Facebook & Instagram. Following this announcement, advertisers can now purchase the social media inventory via the TubeMogul platform, this includes video within Facebook News Feed on both desktop and mobile. This is not just…
Interactive Mobile Advertising
In the past few months Google has been doing more research than ever into mobile advertising. Just months after they released the Mobile App Marketing Insights Guide, Google has launched two new types of mobile app advertisements. This could be because the insight guide revealed…
Google’s ‘Super Bowl’ Idea
One of the biggest events in a Brands calendar, the Super Bowl, is fast approaching. It’s the perfect opportunity for Brands to react with real-time creatives, with Twitter being the predominant platform for this. This year, for Super Bowl 50, Google are going to be…
All New Insta-Ads!
Tug is now able to advertise on Instagram! As the development uses the existing Facebook Business Manager to create, target, monitor and measure campaigns, it means that it is easier for small and large businesses to buy ads on the platform. So for us at…
Channel 4 & Programmatic TV: Will it Work?
With 2015 being hailed the “year of video”, the rise in discussion of programmatic TV in recent months has been meteoric, with launches finally reaching the UK. Channel 4 announced recently that they were launching their own, programmatic-direct buy inventory on their Samsung TV app,…
It’s My Data And I’ll Target If I Want To – Or Is Someone Else’s Better?
Earlier today myself and Tug’s Head of Biddable Media Ollie, gave a keynote presentation at the IAB on realising the potential of data enhanced targeting and it got me thinking – is third party data really relevant in the current state of the industry? Especially…
