Google’s ‘Super Bowl’ Idea
One of the biggest events in a Brands calendar, the Super Bowl, is fast approaching. It’s the perfect opportunity for Brands to react with real-time creatives, with Twitter being the predominant platform for this. This year, for Super Bowl 50, Google are going to be…
All New Insta-Ads!
Tug is now able to advertise on Instagram! As the development uses the existing Facebook Business Manager to create, target, monitor and measure campaigns, it means that it is easier for small and large businesses to buy ads on the platform. So for us at…
Channel 4 & Programmatic TV: Will it Work?
With 2015 being hailed the “year of video”, the rise in discussion of programmatic TV in recent months has been meteoric, with launches finally reaching the UK. Channel 4 announced recently that they were launching their own, programmatic-direct buy inventory on their Samsung TV app,…
It’s My Data And I’ll Target If I Want To – Or Is Someone Else’s Better?
Earlier today myself and Tug’s Head of Biddable Media Ollie, gave a keynote presentation at the IAB on realising the potential of data enhanced targeting and it got me thinking – is third party data really relevant in the current state of the industry? Especially…
Introduction to Ad Fraud
Ad Fraud is one of the most prevalent problems within programmatic advertising at the moment; and with the use of programmatic only becoming more widespread, it’s becoming more and more of a problem. The Association of National Advertisers in the US predicted that $6.3billion of…
Staying creative in a data driven world
Traditionally in the bygone era of Madison Avenue style advertising, the “big idea” has always sat the heart of campaigns, with the emphasis being on the mass audiences without any real way of achieving granular targeting.
Real Time Branding – useless fantasy or the Holy Grail of display?
The arrival of addressable media buying and demand side platforms within display advertising, sewed the seed of scale and efficiency within the brains of marketers which ultimately allowed them to buy display banners using a search model and heavily focusing on reaching users online, with…
Google Are Driving Users To Google+ via Display Ads
It’s been clear since its inception that Google are keen to promote and push Google+ as relentlessly as they can. One such example is the recent introduction of Google+ comments on YouTube – which has been lambasted by users due to privacy concerns and functionality….
Come to our free session on ‘Audience Segmentation & Targeting Strategies For Digital Ad Campaigns’
Because we like to share what we know, Tug are hosting a free knowledge sharing session at the Shoreditch HQ, on Weds November 13th at 4.30pm. Ideal for digital marketers looking to utilize their audience data more effectively, the session will be hosted by Tug’s Head…
Canadian Dairy Farmers Unite in Marketing Campaign
The BC Dairy Association, Alberta Milk, SaskMilk, Dairy Farmers of Manitoba and Dairy Farmers of Canada have joined forces to form the “Strategic Milk Alliance”. This week they released a new campaign called “Milk Every Moment”. The campaign is being run in order to capture…