Tug Agency Tug Agency Tug Agency
  • Toggle menu
    Tug Agency Tug Agency Tug Agency
    • Services
      • Media
        • Pay-Per-Click (PPC)
        • Display
        • Paid Social
        • Affiliate Marketing
        • Influencer Marketing
        • Offline
      • Technology
        • SEO
        • Data & Analytics
        • Data Integration
        • Attribution
        • Visualisation
      • Creative
        • Content Marketing
        • Creative Campaigns
        • Digital PR
        • Conversion Rate Optimisation
        • Social Media Management
        • Dynamic Creative
    • Practices
      • Retail Assistant
      • SaaS Performance
      • International Expansion
      • In-House Partnership
    • Performance
      • WWF
      • milk&more
      • GoToMeeting
      • OCAD
      • Intuit
      • Long & McQuade
      • DHL
      • BizCover
      • NobleOak
      • CHAMÄLEON
      • Bexio
      • LastPass
    • Agency
      • Management
      • Life at Tug
      • Careers
      • In the news
      • Diversity
      • Charity
      • Environment
      • Events
    • Contact
      • London
      • Sydney
      • Toronto
      • Berlin
    • Blog

    How to Use YouTube’s New Audio Ad Formats

    by Hannah Thompson November 26, 2020

    Last week, YouTube announced the launch of new audio advertising formats as part of their slate of audio investments in 2020. Other announcements have included new sales capabilities in AdsManager and better optimisation opportunities in DV360. With more than 50% of logged-in users listening to…

    Advertising, Display Advertising, Media, Pay Per Click, Social & Content, Technology

    Programmatic Audio – What’s New and What’s Next

    by James Kirwan November 17, 2020

    Nielsen has reported an overall 9.4% increase in total audio activity for H1 2020 compared to the previous year, with on-demand audio streaming seeing the biggest rise of 16.2%. It has also been projected that 46% of marketers would use ‘Digital Audio’ as a media…

    Advertising, Display Advertising, Internet Marketing, Media

    Three Weeks Into A Global Pandemic: Planning for The Future

    by Emily King April 2, 2020

    It’s been three weeks since W.H.O. declared COVID-19 a worldwide pandemic and a lot has changed. We don’t want to repeat the details of everything that has happened, but instead help you plan for the future. Consumer Behaviour Changes by Channel PPC: Search demands (and…

    Display Advertising, Media, Search Engine Optimisation, Social & Content, Tug

    Bing Intent Ads

    by Tug October 18, 2017

    Whenever you’re performing an online search, Bing is often overlooked next to its juggernaut rival, Google. We all know the latter is the world’s number one search engine, but Bing Ads with 918 million monthly searches, a market share of 25.1%, and ads appearing on…

    Advertising, Display Advertising, Internet Marketing, Technology

    For the AdWords geeks

    by Tug October 12, 2017

    You may not have heard it through all the fake news, but rejoice, for this week the new AdWords interface is now available to all advertisers! They say a good worker never blames his tools. Although undeniably, with better tools you can do a better…

    Advertising, Analytics, Display Advertising, Internet Marketing, Media

    What Makes a Standout Programmatic Campaign?

    by Tug October 5, 2017

    With our session on how to use inspired creative across programmatic campaigns to really engage with audiences fast approaching, what better time to discuss my favourite campaign of all time. The rollout for Narcos Season 3 is the one campaign that really stands out for…

    Advertising, Display Advertising, Media, Social & Content

    New IAB rules signal lean times for bad ads

    by Hannah Thompson September 7, 2017

    The IAB’s New Ad Portfolio guidelines, released at the end of the July, aren’t intended for consumer reading, with their talk of ad sizes, subloads, render-blocking elements and gzip utilities. But buried in the detail are two new recommendations that would surely raise a cheer…

    Advertising, Display Advertising, Media, Social & Content

    Google’s eternal love towards mobile is changing the AdWords core products

    by Praveen Jayaprakash May 25, 2016

    As everyone expected from the Google’s Performance Summit, Google is yelling more and more about Mobile (at this rate mobile will rule the world very soon according to Google). Interestingly the starting point of most of our decisions in a day to day life that…

    Display Advertising, Mobile, Pay Per Click, Search Engine Optimisation

    BT Sport Go For Power and Placement

    by Rob Georgeson May 25, 2016

    BT Sport unexpectedly decided to live stream both the recent Europa League final and the upcoming Champions League final on Youtube for free. This may be a small victory for fans, who regularly enjoyed the annual event on terrestrial TV until BT shook up the…

    Display Advertising

    Google Announces Addressable TV Solution

    by Hannah Thompson April 21, 2016

    With the meteoric rise of programmatic advertising in the last 10 years, it was inevitable that TV would finally get the treatment. With an increasing number of devices being used to watch television and advertisers no longer happy with purchasing placements based on wide ranging…

    Display Advertising, Technology
    • 1
    • 2
    • 3
    • 4
    • 5
    • Next

    Latest

    0
    Three 2020 Campaigns That Inspire Me
    By Ugne Gumenikovaite
    0
    Sell The Solution, Not The Software: A guide to creating better SaaS creative content
    By Emily Knox
    0
    Nick Beck, CEO of Tug gives bandt.co.au his thoughts on Facebook’s promise to remove news content in Australia
    By Nick Beck

    Latest

    0
    Three 2020 Campaigns That Inspire Me
    By Ugne Gumenikovaite
    0
    Sell The Solution, Not The Software: A guide to creating better SaaS creative content
    By Emily Knox
    0
    Nick Beck, CEO of Tug gives bandt.co.au his thoughts on Facebook’s promise to remove news content in Australia
    By Nick Beck

    Contact Us

    London:

    +44(0) 207 033 6933

    Toronto:

    +1 647 939 1337

    Berlin:

    +49 015906298181

    Sydney:

    +61 (0) 2 9197 0899

    Get In Touch


      Your personal details are safe with us. For more info, read our privacy policy

      Follow Us

      This site uses cookies to give you the best possible experience. By continuing to use this site, you agree to our use of cookies. Privacy & Cookie Policy Got it!
      Privacy & Cookies Policy

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
      Necessary
      Always Enabled

      Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

      Non-necessary

      Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

      SAVE & ACCEPT