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    3 Key Learnings from ATS London 2021

    by James Kirwan November 16, 2021

    ATS London 2021 set out to discuss the future of ad tech and incorporated agencies, tech, publishers and data providers all sharing their opinions. Here are highlights of the three recurring themes and discussion points from the panels that will be most important to the…

    Display Advertising, Pay Per Click

    What the 2022 HFSS Ban means for Media Buying

    by Katie Arthur July 6, 2021

    The recently announced ban for food and drink high in fat, sugar and salt (HFSS) before 9pm watershed on TV and all paid media online has caused upset in the marketing industry. According to research undertaken by the NHS, 1 in 3 children leave school…

    Advertising, Display Advertising, Media

    HOW PAID SOCIAL ADVERTS CAN SAVE THE TRAVEL INDUSTRY DURING A PANDEMIC

    by Connie Nicolaou May 4, 2021

    This year’s holiday season fell under the COVID -19 pandemic. We all need something to look forward to amongst the isolation and missing family. We all love a holiday. Many of us count on it as a time to destress and escape normal life, even…

    Advertising, Display Advertising, Tug

    3 Things You Can Do Now To Prepare For A Future Without 3rd Party Cookies

    by Hannah Thompson March 9, 2021

    The most talked about thing in the industry press right now is the depreciation of 3rd party cookies. Here at Tug, we’ve been preparing for this since the announcement last year and you can read our handy guide to the changes here. The most challenging…

    Advertising, Display Advertising, Internet Marketing, Media, Pay Per Click

    How to Use YouTube’s New Audio Ad Formats

    by Hannah Thompson November 26, 2020

    Last week, YouTube announced the launch of new audio advertising formats as part of their slate of audio investments in 2020. Other announcements have included new sales capabilities in AdsManager and better optimisation opportunities in DV360. With more than 50% of logged-in users listening to…

    Advertising, Display Advertising, Media, Pay Per Click, Social & Content, Technology

    Programmatic Audio – What’s New and What’s Next

    by James Kirwan November 17, 2020

    Nielsen has reported an overall 9.4% increase in total audio activity for H1 2020 compared to the previous year, with on-demand audio streaming seeing the biggest rise of 16.2%. It has also been projected that 46% of marketers would use ‘Digital Audio’ as a media…

    Advertising, Display Advertising, Internet Marketing, Media

    Three Weeks Into A Global Pandemic: Planning for The Future

    by Emily King April 2, 2020

    It’s been three weeks since W.H.O. declared COVID-19 a worldwide pandemic and a lot has changed. We don’t want to repeat the details of everything that has happened, but instead help you plan for the future. Consumer Behaviour Changes by Channel PPC: Search demands (and…

    Display Advertising, Media, Search Engine Optimisation, Social & Content, Tug

    Bing Intent Ads

    by Tug Agency October 18, 2017

    Whenever you’re performing an online search, Bing is often overlooked next to its juggernaut rival, Google. We all know the latter is the world’s number one search engine, but Bing Ads with 918 million monthly searches, a market share of 25.1%, and ads appearing on…

    Advertising, Display Advertising, Internet Marketing, Technology

    For the AdWords geeks

    by Tug Agency October 12, 2017

    You may not have heard it through all the fake news, but rejoice, for this week the new AdWords interface is now available to all advertisers! They say a good worker never blames his tools. Although undeniably, with better tools you can do a better…

    Advertising, Analytics, Display Advertising, Internet Marketing, Media

    What Makes a Standout Programmatic Campaign?

    by Tug Agency October 5, 2017

    With our session on how to use inspired creative across programmatic campaigns to really engage with audiences fast approaching, what better time to discuss my favourite campaign of all time. The rollout for Narcos Season 3 is the one campaign that really stands out for…

    Advertising, Display Advertising, Media, Social & Content
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