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    • Blog

    It Feels Good To Be Cool

    by Eric Sisti April 15, 2016

    What a difference a few years can make. The Toronto Raptors have gone from the laughing stock of the NBA world to the hottest ticket in the city. They have talented young players, a fantastic coach, and a promising future. Heck, it wouldn’t be crazy…

    Affiliate Marketing, Social & Content

    From affiliate site to changing live music forever – Songkick

    by Dave Tinneny May 16, 2013

    I’ve been using Songkick for a number of years now and am a huge fan of what they do. In a previous blog post I described them as the perfect affiliate site. The business model is incredibly simple. You tell Songkick which bands you like…

    Affiliate Marketing, Tug

    Bye Bye Google Affiliate Network

    by Dave Tinneny April 17, 2013

    Some of you may recall my excited blog post welcoming Google into the UK affiliate space just over a year ago and it’s with a heavy heart that I write this post today, detailing their demise – Google will be discontinuing their affiliate network worldwide…

    Affiliate Marketing

    Affiliate Marketing? Oh yeah, that’s the channel that generated £9 Billion in UK sales through 2012…

    by Dave Tinneny January 23, 2013

    Just in case you needed yet another reason to re-evaluate the affiliate channel in relation to your current online strategy, the good people at the UK IAB recently commissioned PricewaterhouseCoopers to conduct some thorough research on how the industry is currently performing. Spoiler alert: It’s…

    Affiliate Marketing

    Affiliate marketing? Still great and getting better! IAB Affiliate Advertiser Survey 2012

    by Dave Tinneny November 30, 2012

    The 2012 IAB Affiliate Advertiser Survey results were released yesterday and can be downloaded here.  It makes for some great reading and shows that as the industry matures, it’s getting more and more attention from marketing managers who now view this channel as an essential part…

    Affiliate Marketing

    Banners Broker – Ponzi scheme accusations intensify

    by Dave Tinneny November 29, 2012

    The affiliate industry is based on win/win partnerships. According to the annual AIB / PwC adspend figures, the sector was worth £47 million in the first half of 2012. Every so often though, it gets mired in controversy. Banners Broker has been getting an increasing…

    Affiliate Marketing, Tug

    Banner Ads and Affiliates: Part 3 – Conclusion

    by Dave Tinneny August 17, 2012

    “Every saint has a past and every sinner has a future” – Oscar Wilde This is the final part of my series on banner ads and affiliates. In part 1 I looked at the early says of internet advertising, while part 2 focused on the…

    Affiliate Marketing, Tug

    Banner Ads and Affiliates – Part 2: The Wild West

    by Dave Tinneny August 3, 2012

    “Be careful what you pretend to be, because you are what you pretend to be” – Kurt Vonnegut   This is the second part of my short series on banner ads and affiliates, you can find part one here.   In part one I covered…

    Affiliate Marketing

    Banner Ads and Affiliates – Part 1: The Early Days

    by Dave Tinneny July 27, 2012

    “When we are tired, we are attacked by ideas we conquered long ago” – Friedrich Nietzsche   This is a short series about banners, their impact on performance marketing and the future for this tried and tested medium.   Imagine this for a moment –…

    Affiliate Marketing

    5 reasons to decline an affiliate application

    by Dave Tinneny July 13, 2012

    An important aspect to any affiliate programme is approving and declining sites that apply to join and promote the brand. You don’t have to look far on the A4U Forum to find disgruntled affiliates complaining that they haven’t been approved and that it’s disgraceful behaviour…

    Affiliate Marketing
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    Latest

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    Sell The Solution, Not The Software: A guide to creating better SaaS creative content
    By Emily Knox
    0
    Nick Beck, CEO of Tug gives bandt.co.au his thoughts on Facebook’s promise to remove news content in Australia
    By Nick Beck
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    The Tug Take – Preparing for Google sunsetting BMM Keywords
    By David Shonoiki

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