It Feels Good To Be Cool
What a difference a few years can make. The Toronto Raptors have gone from the laughing stock of the NBA world to the hottest ticket in the city. They have talented young players, a fantastic coach, and a promising future. Heck, it wouldn’t be crazy…
From affiliate site to changing live music forever – Songkick
I’ve been using Songkick for a number of years now and am a huge fan of what they do. In a previous blog post I described them as the perfect affiliate site. The business model is incredibly simple. You tell Songkick which bands you like…
Bye Bye Google Affiliate Network
Some of you may recall my excited blog post welcoming Google into the UK affiliate space just over a year ago and it’s with a heavy heart that I write this post today, detailing their demise – Google will be discontinuing their affiliate network worldwide…
Affiliate Marketing? Oh yeah, that’s the channel that generated £9 Billion in UK sales through 2012…
Just in case you needed yet another reason to re-evaluate the affiliate channel in relation to your current online strategy, the good people at the UK IAB recently commissioned PricewaterhouseCoopers to conduct some thorough research on how the industry is currently performing. Spoiler alert: It’s…
Affiliate marketing? Still great and getting better! IAB Affiliate Advertiser Survey 2012
The 2012 IAB Affiliate Advertiser Survey results were released yesterday and can be downloaded here. It makes for some great reading and shows that as the industry matures, it’s getting more and more attention from marketing managers who now view this channel as an essential part…
Banners Broker – Ponzi scheme accusations intensify
The affiliate industry is based on win/win partnerships. According to the annual AIB / PwC adspend figures, the sector was worth £47 million in the first half of 2012. Every so often though, it gets mired in controversy. Banners Broker has been getting an increasing…
Banner Ads and Affiliates: Part 3 – Conclusion
“Every saint has a past and every sinner has a future” – Oscar Wilde This is the final part of my series on banner ads and affiliates. In part 1 I looked at the early says of internet advertising, while part 2 focused on the…
Banner Ads and Affiliates – Part 2: The Wild West
“Be careful what you pretend to be, because you are what you pretend to be” – Kurt Vonnegut This is the second part of my short series on banner ads and affiliates, you can find part one here. In part one I covered…
Banner Ads and Affiliates – Part 1: The Early Days
“When we are tired, we are attacked by ideas we conquered long ago” – Friedrich Nietzsche This is a short series about banners, their impact on performance marketing and the future for this tried and tested medium. Imagine this for a moment –…
5 reasons to decline an affiliate application
An important aspect to any affiliate programme is approving and declining sites that apply to join and promote the brand. You don’t have to look far on the A4U Forum to find disgruntled affiliates complaining that they haven’t been approved and that it’s disgraceful behaviour…