An antidote to adblockers – why social media influencers are the way forward in digital marketing
It’s no secret that social media influencers have the world at their feet when it comes to promoting products and services. It’s one of the most envied jobs out there – from being paid to go on a luxury holiday to being sent free products…
New IAB rules signal lean times for bad ads
The IAB’s New Ad Portfolio guidelines, released at the end of the July, aren’t intended for consumer reading, with their talk of ad sizes, subloads, render-blocking elements and gzip utilities. But buried in the detail are two new recommendations that would surely raise a cheer…
How online TV will smash the ceiling for web advertising
If you were worried there wasn’t enough money in football, or that the competition for the Premier League’s broadcast rights wasn’t quite fierce enough with only Sky and BT slugging it out, let’s digest reports that Facebook, Amazon, Netflix and Google are all considering stooping…
