Increase Ecommerce Spend as Social Distancing Continues
Although we’re in a time of uncertainty there is one thing that is certain, consumers’ increase in demand for eCommerce. The driving force behind the increase in demand is Government advice to urge whole populations to “stay at home”, social distance and avoid the outside…
Australia vs Google and Facebook – COVID-19 Edition
During this unprecedented global crisis, Australia has become an unlikely beacon of hope. After a devastating summer of bush fires, where the government response was too slow and ineffective, COVID-19 presented a new problem and this government was not going to be caught out again….
Everything you need to know about Podcast Advertising
What did we do before podcasts? I don’t know how I dealt with the tube, folding my laundry, going for a run, cleaning the bathroom or a supermarket shop on a Sunday without them. Last summer, I found myself sunbathing on a beautiful beach in…
The Do’s and Don’ts of exhibiting at industry events
“So, what do you do then?” Anyone who’s exhibited at an industry event will know this age-old question and be all too familiar with instantly forgetting the responses of others. A trade show, networking event or exhibition is one of the best ways to expose…
When the cookie crumbles
The Information Commissioner’s Office (ICO) has published new guidance on the use of cookies, which could impact digital marketers and website owners in several ways. What are cookies? Cookies are small pieces of information which online services provide when users visit them. Software on your…
Massive fines show the ICO is serious when it comes to upholding GDPR
When General Data Protection Regulation (GDPR) came into force in May last year, for most people the biggest frustration was the barrage of emails from brands clogging up their inbox. But for brands and marketers, GDPR has been a wake-up call for the way user…
Instagram Sponsored Stories Polls – the votes are in
Ad content is becoming more and more interactive on social media channels. First there were playable ads on Facebook, and now Instagram Stories can feature polls within sponsored posts. This has been introduced with the aim of increasing brand engagement within the huge 500m+ Instagram…
How will the TFL Junk Food ban impact brands and advertisers?
In a bid to tackle childhood obesity a ban on junk food advertising supported by the mayor of London has come in to force across the entire Transport for London (TFL) network, but what does this mean for brand and advertisers? Starting Monday 25th January…
Bing Intent Ads
Whenever you’re performing an online search, Bing is often overlooked next to its juggernaut rival, Google. We all know the latter is the world’s number one search engine, but Bing Ads with 918 million monthly searches, a market share of 25.1%, and ads appearing on…
For the AdWords geeks
You may not have heard it through all the fake news, but rejoice, for this week the new AdWords interface is now available to all advertisers! They say a good worker never blames his tools. Although undeniably, with better tools you can do a better…