The Rise of TikTok During Covid-19
Whether you’re a dedicated TikTok viewer or a creator in the making, it’s clear to see that this platform has seen a huge rise in usage since the outbreak of Covid-19. With trends, dance routines and popular TikTok songs becoming the norm, this platform has…
4 Social Commerce Innovations in 2021
Over the past year, online shopping has become more popular than ever before with the influence of the pandemic leaving an everlasting effect on how we choose to shop. With this in mind, social platforms have had to adjust their technology to meet the high…
What the 2022 HFSS Ban means for Media Buying
The recently announced ban for food and drink high in fat, sugar and salt (HFSS) before 9pm watershed on TV and all paid media online has caused upset in the marketing industry. According to research undertaken by the NHS, 1 in 3 children leave school…
Benefits Of A Full Service Digital Agency
Ever wondered what it would be like to work with a full service digital agency? There are many benefits of hiring a full-service digital marketing agency instead of solely using an in-house team, freelancers or having separate agencies to individually manage the SEO, the PPC,…
The cookie is crumbling – your creative better take the biscuit
After a quarter of a century of digital marketing which has relied on cookies and third party data, advertisers are now faced with the dawn of a new age – a cookie-less world. Many browsers have already disabled third-party cookies and Chrome, with its 63%…
HOW PAID SOCIAL ADVERTS CAN SAVE THE TRAVEL INDUSTRY DURING A PANDEMIC
This year’s holiday season fell under the COVID -19 pandemic. We all need something to look forward to amongst the isolation and missing family. We all love a holiday. Many of us count on it as a time to destress and escape normal life, even…
How TikTok Could Help To Save The Planet
Climate-related content is taking TikTok by storm When you think of TikTok, you might think of skateboarders drinking Ocean Spray, a twerking dog, or a cat singing 50 Cent Candy Shop. Whilst it’s true that TikTok is light-hearted, fun, and top banter, there are also…
3 Things You Can Do Now To Prepare For A Future Without 3rd Party Cookies
The most talked about thing in the industry press right now is the depreciation of 3rd party cookies. Here at Tug, we’ve been preparing for this since the announcement last year and you can read our handy guide to the changes here. The most challenging…
B2B Marketing – How To Appeal To Millennial Decision-Makers
When picturing the person who has the final say on purchasing new software for a business, the image of an old guy in a suit might spring to mind. But a 2016 study found that 73% of B2B sales transactions involved millennial decision-makers and another…
Three 2020 Campaigns That Inspire Me
With increasing numbers of emerging channels and technologies available for marketers, today’s campaigns are extremely innovative, impactful and creative. Successful ad campaigns have the power to stir up emotions and stay in our memory for a long time, influencing our style, opinion, buying decisions and…