The Impact of Changing Consumer Behaviour on Insurance Brands
When it comes to the insurance industry, current market conditions are driving accelerated changes in consumer behaviour. These changes are being seen in real-time through proprietary tools and media analytics. It is also apparent in the analysis and broad agreement by leading market commentators, such…
BIMA Breakfast – Digital Design for People with Physical Disabilities
Did you know the vast majority of digital services and products continue to fail basic accessibility requirements? WebAIM Million’s March 2023 discovered 96% of the top one million web pages still fail to satisfy WCAG¹ (Web Content Accessibility Guidelines). Digital services and products exclude over…
Utilising Google Ad Grants for Non-Profits & Charities
Google Support For Non Profits & Charities Google offers a free program called Google for Non-Profits, which provides eligible non-profits and charities access to products and services by Google that help them solve organisational problems like finding donors and volunteers, fundraising in more ways online,…
The Rise of TikTok During Covid-19
Whether you’re a dedicated TikTok viewer or a creator in the making, it’s clear to see that this platform has seen a huge rise in usage since the outbreak of Covid-19. With trends, dance routines and popular TikTok songs becoming the norm, this platform has…
4 Social Commerce Innovations in 2021
Over the past year, online shopping has become more popular than ever before with the influence of the pandemic leaving an everlasting effect on how we choose to shop. With this in mind, social platforms have had to adjust their technology to meet the high…
What the 2022 HFSS Ban means for Media Buying
The recently announced ban for food and drink high in fat, sugar and salt (HFSS) before 9pm watershed on TV and all paid media online has caused upset in the marketing industry. According to research undertaken by the NHS, 1 in 3 children leave school…
Benefits Of A Full Service Digital Agency
Ever wondered what it would be like to work with a full service digital agency? There are many benefits of hiring a full-service digital marketing agency instead of solely using an in-house team, freelancers or having separate agencies to individually manage the SEO, the PPC,…
The cookie is crumbling – your creative better take the biscuit
After a quarter of a century of digital marketing which has relied on cookies and third party data, advertisers are now faced with the dawn of a new age – a cookie-less world. Many browsers have already disabled third-party cookies and Chrome, with its 63%…
HOW PAID SOCIAL ADVERTS CAN SAVE THE TRAVEL INDUSTRY DURING A PANDEMIC
This year’s holiday season fell under the COVID -19 pandemic. We all need something to look forward to amongst the isolation and missing family. We all love a holiday. Many of us count on it as a time to destress and escape normal life, even…
How TikTok Could Help To Save The Planet
Climate-related content is taking TikTok by storm When you think of TikTok, you might think of skateboarders drinking Ocean Spray, a twerking dog, or a cat singing 50 Cent Candy Shop. Whilst it’s true that TikTok is light-hearted, fun, and top banter, there are also…
