5 Clues That Show Apple Is Creating a Search Engine (Probably)
Apple are notoriously secretive when it comes to new ventures or products, so it’s impossible to say with certainty what they are planning to do at any given time. However, there are plenty of clues that point towards a search engine in development. Here are…
How to Use YouTube’s New Audio Ad Formats
Last week, YouTube announced the launch of new audio advertising formats as part of their slate of audio investments in 2020. Other announcements have included new sales capabilities in AdsManager and better optimisation opportunities in DV360. With more than 50% of logged-in users listening to…
Programmatic Audio – What’s New and What’s Next
Nielsen has reported an overall 9.4% increase in total audio activity for H1 2020 compared to the previous year, with on-demand audio streaming seeing the biggest rise of 16.2%. It has also been projected that 46% of marketers would use ‘Digital Audio’ as a media…
5 Ways Bing Remains Relevant In A Mobile-First World
2020 is the year of mobile. As was 2019. And 2018 (you get the picture). Whilst it’s a repeated refrain, it’s not untrue. Based on Statcounter data, in the UK the majority of browsing is done via Mobiles and Tablets, exceeding desktop this year. As…
Why Is Facebook Threatening To Pull Out Of Europe?
Could browsing Facebook and Instagram be a thing of the past for Europeans? That’s what appears to be on the cards after a recent court filing. Facebook is currently in a legal battle with the Data Protection Commission over a recent order which called into…
Navigate Competitive PPC Markets Through Cross-Channel Collaboration
PPC auctions can be competitive and expensive. It’s commonly known that to get ahead in PPC you don’t always have to pay more. It’s also not news that supporting search campaigns through other marketing channels can give your search campaigns an edge. However, having recently…
Google User Experience Update – What You Need To Know
What Is It? Google has pre-announced a “User Experience” update to its organic search algorithm. This update will affect how websites rank on Google. Google values user experience on the websites in its search results, as it views them as an extension of Google’s own…
5 Things To Check When Importing Google Ads Campaigns Into Microsoft Ads (Previously Named Bing Ads)
If you are already using Google Ads then importing your campaigns into Microsoft Ads (previously named Bing Ads) is a quick and effective way to increase your reach and potential to succeed in meeting your KPIs. The ability to import Google Ads campaigns into Microsoft…
Marketing For Brands On TikTok – Everything You Need To Know
TikTok has become a global phenomenon with a total of 800 million users worldwide. The marketing potential is huge and the reason for this is because TikTok’s short-form video model is loved by young audiences who prefer bite-sized content. In addition to this, what other…
New Google Page Experience Update – Core Web Vitals
Early in May 2020, Google announced Core Web Vitals – an initiative to provide unified guidance for quality signals that, they believe, are essential to delivering a great user experience on the web. This was the first part of their focus on user experience for…