How TikTok Could Help To Save The Planet
Climate-related content is taking TikTok by storm When you think of TikTok, you might think of skateboarders drinking Ocean Spray, a twerking dog, or a cat singing 50 Cent Candy Shop. Whilst it’s true that TikTok is light-hearted, fun, and top banter, there are also…
3 Things You Can Do Now To Prepare For A Future Without 3rd Party Cookies
The most talked about thing in the industry press right now is the depreciation of 3rd party cookies. Here at Tug, we’ve been preparing for this since the announcement last year and you can read our handy guide to the changes here. The most challenging…
B2B Marketing – How To Appeal To Millennial Decision-Makers
When picturing the person who has the final say on purchasing new software for a business, the image of an old guy in a suit might spring to mind. But a 2016 study found that 73% of B2B sales transactions involved millennial decision-makers and another…
Three 2020 Campaigns That Inspire Me
With increasing numbers of emerging channels and technologies available for marketers, today’s campaigns are extremely innovative, impactful and creative. Successful ad campaigns have the power to stir up emotions and stay in our memory for a long time, influencing our style, opinion, buying decisions and…
Sell The Solution, Not The Software: A guide to creating better SaaS creative content
This blog post is a condensed version of a webinar – If you prefer to watch the video go here! At Tug, we have worked with SaaS brands for the past 12 years and we know that they are passionate about their products. Sometimes, however,…
The Tug Take – Preparing for Google sunsetting BMM Keywords
Google Ads are changing Match Types From February 2021, Google will be phasing out Broad Match Modifier keywords. This will affect the keywords that PPC accounts currently have, and the keywords that can be created going forward. For a reminder of what keyword Match Types…
Why is everyone talking about Clubhouse?
What is Clubhouse like? There’s a new invite-only social app which is causing minor waves among marketers and early adopters around the world if my LinkedIn feed is anything to go by. I have finally scored myself a Clubhouse invite so I can report to…
5 Clues That Show Apple Is Creating a Search Engine (Probably)
Apple are notoriously secretive when it comes to new ventures or products, so it’s impossible to say with certainty what they are planning to do at any given time. However, there are plenty of clues that point towards a search engine in development. Here are…
How to Use YouTube’s New Audio Ad Formats
Last week, YouTube announced the launch of new audio advertising formats as part of their slate of audio investments in 2020. Other announcements have included new sales capabilities in AdsManager and better optimisation opportunities in DV360. With more than 50% of logged-in users listening to…
Programmatic Audio – What’s New and What’s Next
Nielsen has reported an overall 9.4% increase in total audio activity for H1 2020 compared to the previous year, with on-demand audio streaming seeing the biggest rise of 16.2%. It has also been projected that 46% of marketers would use ‘Digital Audio’ as a media…