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    Utilising Google Ad Grants for Non-Profits & Charities

    by Billie Karadimas March 25, 2022

    Google Support For Non Profits & Charities Google offers a free program called Google for Non-Profits, which provides eligible non-profits and charities access to products and services by Google that help them solve organisational problems like finding donors and volunteers, fundraising in more ways online,…

    Advertising, Everything Else, Media, Pay Per Click, Tug

    The Rise of TikTok During Covid-19

    by Nadine Head July 27, 2021

    Whether you’re a dedicated TikTok viewer or a creator in the making, it’s clear to see that this platform has seen a huge rise in usage since the outbreak of Covid-19. With trends, dance routines and popular TikTok songs becoming the norm, this platform has…

    Advertising, Social & Content

    4 Social Commerce Innovations in 2021

    by Kathryn Green July 14, 2021

    Over the past year, online shopping has become more popular than ever before with the influence of the pandemic leaving an everlasting effect on how we choose to shop. With this in mind, social platforms have had to adjust their technology to meet the high…

    Advertising, Media, Social & Content

    What the 2022 HFSS Ban means for Media Buying

    by Katie Arthur July 6, 2021

    The recently announced ban for food and drink high in fat, sugar and salt (HFSS) before 9pm watershed on TV and all paid media online has caused upset in the marketing industry. According to research undertaken by the NHS, 1 in 3 children leave school…

    Advertising, Display Advertising, Media

    Benefits Of A Full Service Digital Agency

    by Selin Blanco June 4, 2021

    Ever wondered what it would be like to work with a full service digital agency? There are many benefits of hiring a full-service digital marketing agency instead of solely using an in-house team, freelancers or having separate agencies to individually manage the SEO, the PPC,…

    Advertising, Everything Else

    The cookie is crumbling – your creative better take the biscuit

    by Emily Knox June 2, 2021

    After a quarter of a century of digital marketing which has relied on cookies and third party data, advertisers are now faced with the dawn of a new age – a cookie-less world. Many browsers have already disabled third-party cookies and Chrome, with its 63%…

    Advertising, Social & Content

    HOW PAID SOCIAL ADVERTS CAN SAVE THE TRAVEL INDUSTRY DURING A PANDEMIC

    by Connie Nicolaou May 4, 2021

    This year’s holiday season fell under the COVID -19 pandemic. We all need something to look forward to amongst the isolation and missing family. We all love a holiday. Many of us count on it as a time to destress and escape normal life, even…

    Advertising, Display Advertising, Tug

    How TikTok Could Help To Save The Planet

    by Holly Kay March 17, 2021

    Climate-related content is taking TikTok by storm  When you think of TikTok, you might think of skateboarders drinking Ocean Spray, a twerking dog, or a cat singing 50 Cent Candy Shop. Whilst it’s true that TikTok is light-hearted, fun, and top banter, there are also…

    Advertising, Social & Content

    3 Things You Can Do Now To Prepare For A Future Without 3rd Party Cookies

    by Hannah Thompson March 9, 2021

    The most talked about thing in the industry press right now is the depreciation of 3rd party cookies. Here at Tug, we’ve been preparing for this since the announcement last year and you can read our handy guide to the changes here. The most challenging…

    Advertising, Display Advertising, Internet Marketing, Media, Pay Per Click

    B2B Marketing – How To Appeal To Millennial Decision-Makers

    by Olivia Williams March 4, 2021

    When picturing the person who has the final say on purchasing new software for a business, the image of an old guy in a suit might spring to mind. But a 2016 study found that 73% of B2B sales transactions involved millennial decision-makers and another…

    Advertising, Internet Marketing, Media, Search Engine Optimisation, Social & Content
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