When the cookie crumbles
The Information Commissioner’s Office (ICO) has published new guidance on the use of cookies, which could impact digital marketers and website owners in several ways. What are cookies? Cookies are small pieces of information which online services provide when users visit them. Software on your…
Massive fines show the ICO is serious when it comes to upholding GDPR
When General Data Protection Regulation (GDPR) came into force in May last year, for most people the biggest frustration was the barrage of emails from brands clogging up their inbox. But for brands and marketers, GDPR has been a wake-up call for the way user…
Instagram Sponsored Stories Polls – the votes are in
Ad content is becoming more and more interactive on social media channels. First there were playable ads on Facebook, and now Instagram Stories can feature polls within sponsored posts. This has been introduced with the aim of increasing brand engagement within the huge 500m+ Instagram…
How will the TFL Junk Food ban impact brands and advertisers?
In a bid to tackle childhood obesity a ban on junk food advertising supported by the mayor of London has come in to force across the entire Transport for London (TFL) network, but what does this mean for brand and advertisers? Starting Monday 25th January…
Bing Intent Ads
Whenever you’re performing an online search, Bing is often overlooked next to its juggernaut rival, Google. We all know the latter is the world’s number one search engine, but Bing Ads with 918 million monthly searches, a market share of 25.1%, and ads appearing on…
For the AdWords geeks
You may not have heard it through all the fake news, but rejoice, for this week the new AdWords interface is now available to all advertisers! They say a good worker never blames his tools. Although undeniably, with better tools you can do a better…
What Makes a Standout Programmatic Campaign?
With our session on how to use inspired creative across programmatic campaigns to really engage with audiences fast approaching, what better time to discuss my favourite campaign of all time. The rollout for Narcos Season 3 is the one campaign that really stands out for…
Digital vs Design: Has the evolution of advertising changed the need for images within its messages?
As technology continues to progress and push new boundaries of opportunity and innovation, we as a society tend to alter the way we do things. Even the most mundane exercise like paying for your morning coffee can now be dictated by mobile phones and contactless…
An antidote to adblockers – why social media influencers are the way forward in digital marketing
It’s no secret that social media influencers have the world at their feet when it comes to promoting products and services. It’s one of the most envied jobs out there – from being paid to go on a luxury holiday to being sent free products…
New IAB rules signal lean times for bad ads
The IAB’s New Ad Portfolio guidelines, released at the end of the July, aren’t intended for consumer reading, with their talk of ad sizes, subloads, render-blocking elements and gzip utilities. But buried in the detail are two new recommendations that would surely raise a cheer…