Yahoo Improves Display Offering with better Behavioural Targeting
Always strong in Display, Yahoo is emerging from the last couple years with an interesting… very now offering. While everyone is concentrating on Social, Yahoo sees that the Display market is about to explode again… Received this announcement this morning: Earlier today, Yahoo! announced that…
Google Maps helping Canadian Forests
Google Earth outreach programme is giving charities and environmental activists the tools needed to map disputed environmental sites around the world. By creating a level playing ground, Google is touching on activism by giving their mapping technology away for free. Nice Google 🙂 read more…
Today’s best fact:
Check out this awesome piece of news: ‘More information is being created than ever before. Milner asserted that as much information was created every 48 hours in 2010 as was created between the dawn of time and 2003. By 2020, that same volume of information…
Who feels sorry for Google?
Eric Schmidt is in front of a senate committee this week, defending Google’s dominance in Search. It is suspected that Schmidt will not only suggest that Google does not abuse its power, but in fact might be losing its dominance due to new channels for researching…
Shazam! Your smartphone is listening to the ads
http://bit.ly/oZQ2cX I always loved Shazam – now its the 4th most donwloaded app… and advertisers are standing up and noticing…
IAB Search Integration thoughts – and some practical ways to integrate search marketing
Last week I attended the IAB Search Integration report launch. It was a great half day session with presentations from agencies, brands and the Search Engines themselves. And I got to speak on a panel with some really smart people – thanks IAB! There were a…
Negative reviews in Social Media can actually drive sales
An interesting piece to reassure brands getting into Social Media Marketing. As everyone knows, consumer comments can’t be controlled anymore – so what if their comments about your products and services are negative? Well, latest studies show that consumers don’t trust a site where all reviews…
Carlos SEO stallion is back from Cuba
Our very own Carlos SEO stallion is back from travels in Cuba… This means a lot more blogging will get done this week. Keep up the great work Carlos!
How does Social Media Marketing fit in with PPC and SEO?
SEO, PPC and SMM are all forms of pull marketing – but how do they fit together in an integrated online strategy? Well of course it depends on your objectives and budget and timings…. However, in a general sense we have been discussing the following…
Google wants to hang out with FB and Twitter more…
aw bless… Google’s trying to play nice… but sounds like FB and Twitter don’t want to hang out… http://reut.rs/pSy3AA