Nick Beck, CEO of Tug gives bandt.co.au his thoughts on Facebook’s promise to remove news content in Australia
“I don’t think advertisers will pull their budgets due to a concern of the quality of content. Facebook still has amazing targeting capabilities to reach your audience. I believe Australian advertisers will pull their budget, and I’ve heard of many doing so today, because like…
Tug’s CEO, Nick Beck gives bandt.co.au his thoughts on Google potentially pulling out of Australia
“The argument you hear from the likes of News Corp and the government is that Google has been destroying regional newspapers through local advertising. But actually that’s not entirely true. And by that, I mean that the Google/Facebook advertising model is just better for smaller…
Nick Beck, Tug’s CEO gives mumbrella.co.au his perspective on Apple joining the Search Engine fight
“Speculation about an Apple search engine has spun around the digital rumour mill for over a decade. But recent signs the tech giant might be stepping up its search game are now sending these rumours into overdrive. But if a search battle is on its…
Tug’s CEO, Nick Beck talks to warc.com about why marketers in APAC should scrap the SEO vs. PPC mindset
“Instead of trying to split the difference, the most effective solution for marketers is to leave the SEO versus PPC mindset behind and use a blend of both. While amalgamation can be challenging, the outcomes are more than worthwhile; with the two methods offsetting each…
Australia vs Google and Facebook – COVID-19 Edition
During this unprecedented global crisis, Australia has become an unlikely beacon of hope. After a devastating summer of bush fires, where the government response was too slow and ineffective, COVID-19 presented a new problem and this government was not going to be caught out again….
DMEXCO 2019: Cookies, Trust, and Emerging Channels
Our CEO Nick Beck shares his insights from this year’s DMEXCO event. He was particularly interested in the emergence of voice technology and how this will change digital marketing in the future. Read the article here.
Tug accepted onto the Mayor’s International Business Programme
We’re super excited to announce that Tug has been accepted onto Cohort 14 of the Mayor’s International Business Programme (MIBP). The initiative is run by London & Partners and offers mentoring, expert advice and real business opportunities for high growth companies interested in expanding overseas.
First News Report about the Internet from 1981
This is really cool… the computers and phones are more modern now…. and well of course now we actually have the internet… the haircuts are strangely back in fashion though… definitely worth a watch http://www.wimp.com/theinternet/
IBM creates ‘smallest stop motion film’
Wow super cool. IBM scientists have created a video using atoms! It is officially amazing and adjudicated by Guinness World Records. The purpose is to get kids and well everyone excited about atomic principals. First business super computer and now smallest movie ever – nice…
Original Apple computer sold for $375K
A 36 year old computer was auctioned at Sotheby’s for a huge amount of cash to an anonymous bidder. All I want to know is if it had tetris? http://www.cio.co.uk/news/3364471/36-year-old-apple-computer-sells-for-374500/?olo=rss