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    Tug appointed to manage SEO for SEA LIFE Sydney

    by Nick Beck July 7, 2022

    Tug has been appointed by Merlin Entertainments to manage search engine optimisation for SEA LIFE Sydney Aquarium and drive customer growth. Located in Darling Harbour, SEA LIFE Sydney Aquarium has nine interactive zones where visitors can encounter some of the world’s most incredible animals, including…

    In The News

    Tug appoints Isabel Blanchard paid media director

    by Nick Beck June 6, 2022

    Digital marketing agency Tug Sydney has appointed Isabel Blanchard as paid media director. Blanchard will lead strategy and management of Tug’s paid media clients across search, social, display and video. She joins from Incubeta NMPI as senior account manager working on brands including Cue, Veronika…

    In The News

    Butterfly Foundation & Tug Find Success in #chatstarter Campaign

    by Nick Beck March 21, 2022

    Mental health and body image advocates, Butterfly Foundation, has achieved the highest audience engagement out of seven not-for-profits taking part in the National Mental Health Commission’s #ChatStarter campaign. Butterfly Foundation, which is managed by digital marketing agency Tug, accounted for 41 per cent of total audience…

    In The News

    Tug expands work with Budget Direct Insurance and EasyCompare Thailand following reappointment

    by Nick Beck October 18, 2021

    Digital marketing agency Tug has been reappointed by Budget Direct Insurance in Singapore and EasyCompare in Thailand, with an expansion of its remit to include content and UX. Tug was first engaged by Budget Direct Insurance and EasyCompare Thailand more than 12 months ago to…

    In The News

    Industry views mixed as Google extends third-party cookie deadline

    by Nick Beck June 25, 2021

    Google has confirmed it’s extending the deadline for the death of the cookie until late 2023. We ask the industry what marketers & advertisers do next. Google is extending the deadline for the death of the cookie until late 2023, a step that follows international…

    In The News

    Google delays Chrome’s blocking of tracking cookies to late 2023

    by Nick Beck June 25, 2021

    Google has announced today that it is delaying its plans to phase out third-party cookies in the Chrome browser for campaign management, targeting, and measurement to mid-late 2023. Google said the delay would give publishers, advertisers and regulators more time to adapt to the “new technologies it’s…

    In The News

    Tug Wins Legal Software Provider Leap’s Digital Performance Strategy

    by Nick Beck June 3, 2021

    Full service digital performance marketing agency Tug has added LEAP, Australia’s leading legal software provider to its growing client roster. Tug will be responsible for its paid digital performance strategy and buying across Australia. A key attribute, which no doubt piqued the interest of LEAP…

    In The News

    Which 50? Has the datafication of advertising finally killed off Adland’s favourite slogan?

    by Nick Beck April 23, 2021

    Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Undoubtedly one of the most overused slogans in marketing’s and advertising’s history…

    In The News

    Digital performance agency Tug appoints Comms 101 for PR strategy

    by Nick Beck April 12, 2021

    Full-service digital marketing agency Tug has announced that PR agency Comms 101 has been appointed to handle its PR and communications strategy for Australia and New Zealand. Tug was founded in 2006 and has offices in Sydney, London, Toronto and Berlin. Sydney-based Comms 101 will…

    In The News

    Tug’s CEO, Nick Beck gives adnews.com.au his industry profile

    by Nick Beck March 9, 2021

    “Digital marketing is constantly evolving. It’s changed so much, even since Tug started in 2006, and yet I need to remind myself it’s also still in its infancy. There’s no other industry where you have the opportunity to learn so much, be constantly entrepreneurial, and…

    In The News
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    Latest

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    Latest

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