Google has confirmed it’s extending the deadline for the death of the cookie until late 2023. We ask the industry what marketers & advertisers do next. Google is extending the deadline for the death of the cookie until late 2023, a step that follows international…

Google has announced today that it is delaying its plans to phase out third-party cookies in the Chrome browser for campaign management, targeting, and measurement to mid-late 2023. Google said the delay would give publishers, advertisers and regulators more time to adapt to the “new technologies it’s…

Full service digital performance marketing agency Tug has added LEAP, Australia’s leading legal software provider to its growing client roster. Tug will be responsible for its paid digital performance strategy and buying across Australia. A key attribute, which no doubt piqued the interest of LEAP…

Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Undoubtedly one of the most overused slogans in marketing’s and advertising’s history…

Full-service digital marketing agency Tug has announced that PR agency Comms 101 has been appointed to handle its PR and communications strategy for Australia and New Zealand. Tug was founded in 2006 and has offices in Sydney, London, Toronto and Berlin. Sydney-based Comms 101 will…

“Digital marketing is constantly evolving. It’s changed so much, even since Tug started in 2006, and yet I need to remind myself it’s also still in its infancy. There’s no other industry where you have the opportunity to learn so much, be constantly entrepreneurial, and…

“I don’t think advertisers will pull their budgets due to a concern of the quality of content. Facebook still has amazing targeting capabilities to reach your audience. I believe Australian advertisers will pull their budget, and I’ve heard of many doing so today, because like…

“The argument you hear from the likes of News Corp and the government is that Google has been destroying regional newspapers through local advertising. But actually that’s not entirely true. And by that, I mean that the Google/Facebook advertising model is just better for smaller…

“Speculation about an Apple search engine has spun around the digital rumour mill for over a decade. But recent signs the tech giant might be stepping up its search game are now sending these rumours into overdrive. But if a search battle is on its…

“Instead of trying to split the difference, the most effective solution for marketers is to leave the SEO versus PPC mindset behind and use a blend of both. While amalgamation can be challenging, the outcomes are more than worthwhile; with the two methods offsetting each…