“I don’t think advertisers will pull their budgets due to a concern of the quality of content. Facebook still has amazing targeting capabilities to reach your audience. I believe Australian advertisers will pull their budget, and I’ve heard of many doing so today, because like…

“The argument you hear from the likes of News Corp and the government is that Google has been destroying regional newspapers through local advertising. But actually that’s not entirely true. And by that, I mean that the Google/Facebook advertising model is just better for smaller…

“Speculation about an Apple search engine has spun around the digital rumour mill for over a decade. But recent signs the tech giant might be stepping up its search game are now sending these rumours into overdrive. But if a search battle is on its…

“Instead of trying to split the difference, the most effective solution for marketers is to leave the SEO versus PPC mindset behind and use a blend of both. While amalgamation can be challenging, the outcomes are more than worthwhile; with the two methods offsetting each…

Our CEO Nick Beck shares his insights from this year’s DMEXCO event. He was particularly interested in the emergence of voice technology and how this will change digital marketing in the future. Read the article here.

We’re super excited to announce that Tug has been accepted onto Cohort 14 of the Mayor’s International Business Programme (MIBP). The initiative is run by London & Partners and offers mentoring, expert advice and real business opportunities for high growth companies interested in expanding overseas.