Tug Wins Legal Software Provider Leap’s Digital Performance Strategy
Full service digital performance marketing agency Tug has added LEAP, Australia’s leading legal software provider to its growing client roster. Tug will be responsible for its paid digital performance strategy and buying across Australia. A key attribute, which no doubt piqued the interest of LEAP…
Which 50? Has the datafication of advertising finally killed off Adland’s favourite slogan?
Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Undoubtedly one of the most overused slogans in marketing’s and advertising’s history…
Digital performance agency Tug appoints Comms 101 for PR strategy
Full-service digital marketing agency Tug has announced that PR agency Comms 101 has been appointed to handle its PR and communications strategy for Australia and New Zealand. Tug was founded in 2006 and has offices in Sydney, London, Toronto and Berlin. Sydney-based Comms 101 will…
Tug’s CEO, Nick Beck gives adnews.com.au his industry profile
“Digital marketing is constantly evolving. It’s changed so much, even since Tug started in 2006, and yet I need to remind myself it’s also still in its infancy. There’s no other industry where you have the opportunity to learn so much, be constantly entrepreneurial, and…
Nick Beck, CEO of Tug gives bandt.co.au his thoughts on Facebook’s promise to remove news content in Australia
“I don’t think advertisers will pull their budgets due to a concern of the quality of content. Facebook still has amazing targeting capabilities to reach your audience. I believe Australian advertisers will pull their budget, and I’ve heard of many doing so today, because like…
Tug’s CEO, Nick Beck gives bandt.co.au his thoughts on Google potentially pulling out of Australia
“The argument you hear from the likes of News Corp and the government is that Google has been destroying regional newspapers through local advertising. But actually that’s not entirely true. And by that, I mean that the Google/Facebook advertising model is just better for smaller…
Nick Beck, Tug’s CEO gives mumbrella.co.au his perspective on Apple joining the Search Engine fight
“Speculation about an Apple search engine has spun around the digital rumour mill for over a decade. But recent signs the tech giant might be stepping up its search game are now sending these rumours into overdrive. But if a search battle is on its…
Tug’s CEO, Nick Beck talks to warc.com about why marketers in APAC should scrap the SEO vs. PPC mindset
“Instead of trying to split the difference, the most effective solution for marketers is to leave the SEO versus PPC mindset behind and use a blend of both. While amalgamation can be challenging, the outcomes are more than worthwhile; with the two methods offsetting each…
Australia vs Google and Facebook – COVID-19 Edition
During this unprecedented global crisis, Australia has become an unlikely beacon of hope. After a devastating summer of bush fires, where the government response was too slow and ineffective, COVID-19 presented a new problem and this government was not going to be caught out again….
DMEXCO 2019: Cookies, Trust, and Emerging Channels
Our CEO Nick Beck shares his insights from this year’s DMEXCO event. He was particularly interested in the emergence of voice technology and how this will change digital marketing in the future. Read the article here.