Who said AI can’t be creative?
Working in digital marketing means we engage with different types of AI solutions. AI has been dominating the tech industry in the last few years and has been commonly used to deploy data driven products, solve challenges and enhance analytics. However the power of AI…
Google Analytics 4 (GA4) – First Impressions
With businesses constantly demanding a more complete cross-device/channel view of their customer life cycle, Google came to introduce GA4 at the end of 2020. This is the fourth update for Google Analytics which started back in 2005 as GA1 Urchin, followed by GA2 Classic in…
