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    • Blog

    Good content attracts links just as beautiful people receive the attention of many eyes

    by Carlo Pandian April 12, 2012

    This blog post has been written after an amazing presentation by Rand Fishkin, from SEOmoz, last week at LinkLove London. The creator of SEOmoz underlined two ways that are mainly used to uplift the positions for certain keywords: create great content that people like to share…

    Search Engine Optimisation

    Easter, SEO and traffic peaks

    by Carlo Pandian March 28, 2012

    If your sales are affected by specific time period during the year, you are affected by what marketers call ‘seasonality’. One of the main events that helps to increase profits is Easter – a time when even my expenses increase: –          travelling home –           buying…

    Search Engine Optimisation

    The power of reblogging

    by Carlo Pandian March 19, 2012

    The last cover of Wired Magazine was dedicated to David Karp, the creator of Tumblr, a social blogging platform where you can find information on fashion, art, design and beauty. At Tug we love Tumblr because it allows 2 options: – Publish written and multimedia content…

    Search Engine Optimisation, Social & Content

    How to Organise a Competition in your Blog

    by Carlo Pandian March 9, 2012

    While E-commerce websites want conversions, bloggers are looking to increase their visitors. These can be one-off (they may have just landed to your blog from Google, Twitter or referrals) or returning visitors. Organising a competition can help you retain your new visitors and drive more…

    Search Engine Optimisation, Social & Content

    Actionable Link building with Wikipedia & wikis

    by Carlo Pandian February 22, 2012

    Don’t forget that user generated content such as wiki offers you amazing possibilities to get back links for your website. Along with guest posts, directories, social mentions and viral content, this is an easy opportunity to get brand and anchor texted links (those which have…

    Search Engine Optimisation, Social & Content

    Thanks to Microsoft your productivity will be boosted

    by Carlo Pandian February 8, 2012

    I love technology because it makes my life easier and I adore it when it makes me work more efficiently. As I work in SEO and in particular link building, I am always looking for new tools and software that can speed up my tasks…

    Social & Content, Technology

    Link building in 2012: predictions and changes

    by Carlo Pandian January 20, 2012

    As Google gets new updates and the algorithm becomes smarter, the job of SEOs has to modify its practices in order to keep up. As my main activity is link building I am always testing new ways to deliver great results and to anticipate trends….

    Search Engine Optimisation, Social & Content

    Top 5 SEO tips for Mum Bloggers

    by Carlo Pandian January 6, 2012

    Thanks to Claire from BrightonMums, i am happy to share some SEO expertise with UK mum bloggers community. Feel free to connect with Tug, the marketing agency I am working for and learn more about how to promote your site. Drop me a tweet @Tugagency…

    Search Engine Optimisation, Social & Content

    How many social networks are there on the Web?

    by Carlo Pandian November 30, 2011

    At the beginning it was MySpace with a large community of music fans and bands sharing the same profile layout and functions. After that social networks have exploded in the market and now these can be divided by functions and objectives. If Facebook is the…

    Social & Content, Technology

    5 quick wins link building steps for your personal website

    by Carlo Pandian November 29, 2011

    With the introduction of social networks our identities are spread throughout the web, sometimes without our knowledge. You can enter most of your friend’s names into Google and be able to find some information about them, which they are completely oblivious to. However, it can…

    Search Engine Optimisation, Social & Content
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