It’s My Data And I’ll Target If I Want To – Or Is Someone Else’s Better?
Earlier today myself and Tug’s Head of Biddable Media Ollie, gave a keynote presentation at the IAB on realising the potential of data enhanced targeting and it got me thinking – is third party data really relevant in the current state of the industry? Especially…
Staying creative in a data driven world
Traditionally in the bygone era of Madison Avenue style advertising, the “big idea” has always sat the heart of campaigns, with the emphasis being on the mass audiences without any real way of achieving granular targeting.
Real Time Branding – useless fantasy or the Holy Grail of display?
The arrival of addressable media buying and demand side platforms within display advertising, sewed the seed of scale and efficiency within the brains of marketers which ultimately allowed them to buy display banners using a search model and heavily focusing on reaching users online, with…
