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Tug appointed to manage SEO for SEA LIFE Sydney

by Nick Beck | 07.07.2022

Tug has been appointed by Merlin Entertainments to manage search engine optimisation for SEA LIFE Sydney Aquarium and drive customer growth.

Located in Darling Harbour, SEA LIFE Sydney Aquarium has nine interactive zones where visitors can encounter some of the world’s most incredible animals, including dugongs, sharks, sawfish, stingrays, jellyfish, penguins, seahorses and thousands of tropical fish.

Merlin Entertainments is a global leader in location-based, family entertainment and operates over 140 attractions, 23 hotels and six-holiday villages in 24 countries across four continents.

The digital marketing agency, which in April was named APAC Performance Marketing Agency of the Year, has been appointed to increase share of voice and audience traffic to the SEA LIFE Sydney Aquarium website through free, organic, editorial and natural search results.