Tug expands work with Budget Direct Insurance and EasyCompare Thailand following reappointment

Digital marketing agency Tug has been reappointed by Budget Direct Insurance in Singapore and EasyCompare in Thailand, with an expansion of its remit to include content and UX.

Tug was first engaged by Budget Direct Insurance and EasyCompare Thailand more than 12 months ago to manage link acquisition and competitor analysis to boost their local search rankings.

In addition to extending its initial engagement, Tug will also work on onpage optimisation, content strategy, creation and UX to further grow both brands in each country.

Tug will manage the business from its Sydney office, with plans to open a regional southeast Asia hub in Singapore during the first quarter of 2022, joining its network of offices in Toronto, London and Berlin.

Budget Direct Insurance is an award-winning online digital insurance company and part of an international insurance group providing insurance solutions for millions of policyholders worldwide. EasyCompare Thailand is an online car insurance comparison broker in Thailand and part of the group, which also includes Compare the Market in the UK, Budget Direct in Australia and Telesure in South Africa.

Tug will increase site engagement for Budget Direct Insurance and EasyCompare Thailand by incorporating thought leadership pieces, data-driven content and infographics to drive overall expertise, authority and trustworthiness which are key factors for successful SEO strategy.

Simon Birch, CEO of Budget Direct Insurance said: “Tug has the capability and experience to deliver effective strategic thinking and implementation of Search Optimisation, more than most in our region. I’m delighted we are not only continuing our relationship with them, but expanding its range of services to ensure Budget Direct Insurance and EasyCompare Thailand continue to be top of mind for consumers.”

Nick Beck, CEO at Tug added: “Having built a successful partnership with both teams, we’re delighted that our engagement has been extended and expanded. As we continue to grow the Tug across southeast Asia, we look forward to establishing an on the ground presence in Singapore and bringing our expertise to more businesses early next year.”

A specialist in performance media, Tug uses data, media, content and technology to optimise the digital marketing performance and return on investment for its clients including WWF, Budget Direct, NobleOak, Compare the Market, GenesisCare and DHL.