Tug Appointed by LEAP for $8m Global Digital Media after Australia win

Digital marketing agency Tug has been appointed to manage the USD $8m (£5.8m) global performance media business for Australia’s leading legal software provider, LEAP.

Tug was appointed in June to handle LEAP’s paid digital performance strategy and buying in Australia and has now extended its remit, adding LEAP’s rapidly expanding United States, Canada and UK operations.

The work will include managing display, social, PPC, SEO, specialist legal media, software directories as well as data and analytics for the four countries, led by Tug’s Sydney team and executed in-market by Tug’s local agency teams in Toronto and London.