Turning good paid media into great paid media
Furqan Wasif explains how marketers can turn good paid advertising campaigns into great ones using improved account structure, captivating copy, keywords, tracking and communication.
What makes your paid search campaigns great as opposed to just being good? How do you know that your agency partner is giving you the best service for your money?
First of all, there are several elements and aspects that can be the defining force behind what makes good versus great pay-per-click (PPC) and whether your agency is providing that.