How do you solve a problem like… adland egos?
In The News
Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners.
In the creative industries, it can be hard to divorce an idea from its author. But big characters can often put colleagues in the shade – and push through bad ideas by force of personality rather than consensus. On the other hand, pride in one’s work and a little self-confidence can go a long way – and who among us has never felt the sting of rejection?
This isn’t just a problem for creative teams. So, we asked strategists and planners, as well as top chief creative officers, creative directors and art directors, for their advice on how to sidestep ego.