Which 50? Has the datafication of advertising finally killed off Adland’s favourite slogan?

Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”.

Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”.ADVERTISING

And it’s a credit to the quip’s longevity that last year the line celebrated a real milestone – its 100^th birthday.

But in these data rich times, does the fabled “which 50?” line still ring true?

Probably not, argues Furqan Wasif (pictured below), head of biddable media at Sydney-based performance marketing agency Tug.

Read the full article here.