Tug’s Head of Paid Media, Asher Gordon gives techround.co.uk his Paid Social Advertising and PPC Predictions for 2021

“This year we’ll see generic terms in PPC continue to become more expensive, meaning advertisers that would traditionally only use PPC in their campaign strategy will need to look at upper-funnel channels – like video and display – to boost awareness and drive brand searches. We’re also seeing Google put pressure on advertisers in this area.”

Tug’s Head of Paid Media, Asher Gordon joins techround.co.uk to give his Paid Social Advertising and PPC Predictions for 2021