“The IPA’s latest Bellwether report is an accurate reflection of what we are seeing as an agency. Businesses are being forced to prioritise agility and efficiency above all else, cutting marketing budgets and fluidly moving what is left between the best-performing channels.”

Tug’s UK Managing Director Faye Daffarn speaks to netimperative.com about the IPA’s latest Bellwether report and the small rise in marketers’ optimism that the vaccine brings