“2021 will be the year that defines how we move on from cookie-based tracking to a viable industry wide (and transparent) cookieless solution. With changes to the most popular browsers coupled with the increasing emphasis on privacy (both by regulatory bodies and individual web users), advertisers will need to readily embrace new technological solutions that reduce or entirely remove reliance on third-party cookies and IDFAs.”

Tug’s Head of Paid Media AU, Furqan Wasif gives adnews.com.au his 2021 marketing predictions