“Instead of trying to split the difference, the most effective solution for marketers is to leave the SEO versus PPC mindset behind and use a blend of both. While amalgamation can be challenging, the outcomes are more than worthwhile; with the two methods offsetting each other’s drawbacks and generating higher overall performance.”

Tug’s CEO, Nick Beck talks to warc.com about why marketers in APAC should scrap the SEO vs. PPC mindset