Staying positive through a crisis. Making a difference on Social Media.

What is it? Social platform enlisting high profile influencers to create content for people at home

Critical Need Served: Entertainment, motivation, education – at a time when we most need it

Why It Works: Young people are already using TikTok – this harnesses the platform to send a positive message

What is it? The Body Coach – a fitness influencer – is running free YouTube PE classes now schools close

Critical Need Served: Keeping kids healthy during school lockdown – and giving parents a break from homeschooling

Why It Works: Joe is using his skillset and fame altruistically – and parents are grateful. He’s been trending in the UK for 2 days since launch

What is it? The Scottish brewery has taken up production of hand sanitiser using beer-making facilities

Critical Need Served: Hand sanitiser is in huge demand as panic buying has depleted supplies – Brewdog is helping get supplies to who needs it

Why It Works: Brewdog is not selling the product but rather giving it away to those who need it most  – charity, using the resources they have

What is it? The World Health Organisation has launched a chatbot to educate people about COVID-19

Critical Need Served: Fake news is rife at times of crisis and people need the right info to make the right choices

Why It Works: WhatsApp has 1.5B active users in 180 countries – huge reach for an info campaign

What is it? CBRE are actively seeking vacant properties which could house NHS workers

Critical Need Served: Many frontline health workers cannot risk families by living at home while exposed

Why It Works: Using access to property owners and developers to offer a service which could save lives

What is it? Arnie asks people to stay safe, stay home

Critical Need Served: Voice of positivity and calm in face of panic, ignoring advice

Why It Works: Well known celebrity and cute animals – a recipe for success

What is it? #OneSmileEachDay hashtag to share positive news

Critical Need Served: Good news in the face of deluge of negativity

Why It Works: Lifting spirits with positive stories from nature

What is it? Aquarium shares penguins exploring

Critical Need Served: Light-hearted entertainment during crisis

Why It Works: Silver lining of mass closures

What is it?A hospital sent Tom Hanks a Wilson as company

Critical Need Served: A smile during a dark time

Why It Works: Humour in face of adversity, positive diagnosis

What is it? Good news Instagram Stories

Critical Need Served: Reminder there is still good news out there

Why It Works: Simple, quick, accessible

What is it? Twitter poll asking about cats enjoying new work habits

Critical Need Served: Twitter poll asking about cats enjoying new work habits

Why It Works: Light-hearted without being insensitive

What is it? Online video choir launched

Critical Need Served: Tackling loneliness and boredom

Why It Works: Accessible for most with a laptop or phone

What is it? Gentle joke about stockpiling loo roll

Critical Need Served: Humour in dark times, poking fun at current madness

Why It Works: Gentle humour – not punching down or victimising any party

What is it? Bringing museum pieces to the public via Twitter

Critical Need Served: Relieving boredom, giving access to venues which are closed

Why It Works: Generosity of experts sharing their knowledge, easy to consume

What is it? Cocktail recipe videos from founder of Soho House

Critical Need Served: Access to a much loved signature cocktail while in lock down

Why It Works: Ability to continue enjoying life despite quarantine

What is it? Online baking tutorials featuring favourite products

Critical Need Served: Put free time to use by learning a new skill

Why It Works: Accessible and educational for quarantined people

What is it? Pret helping in real terms by offering products for key workers, vulnerable

Critical Need Served: Food for those who urgently need comfort, support and care

Why It Works: Direct help for vulnerable people and front line workers

What is it? Bars pivoting their offerings to tailor to self-isolating customers

Critical Need Served: Ability to enjoy normal life from home – and access to scarce loo roll

Why It Works: Ability to support local business is a priority for many at the moment

What is it? While racing suspended Ascot has switched social media to positive news

Critical Need Served: Uplifting messages at a difficult time

Why It Works: Positivity in the news feed is welcome at times of crisis

What is it? Cult Christmas movies being made accessible out of season

Critical Need Served: Escapist movies bring joy to many in difficult times

Why It Works: Recognition this is extraordinary time for dedicated fan-base

What is it? Pub quizzes move to live video streaming

Critical Need Served: Entertainment and normality during self-isolation

Why It Works: Continued employment for quizmasters and entertainment for quizzers

What is it? Live-streaming educational content for kids on Facebook

Critical Need Served: Access to the zoo and educational materials – plus a break for parents

Why It Works: Accessible, fun,  educational, gives access to a closed facility