Fight Local, Win National Approach Gives Tug the £4m Thomas Sanderson Digital Media Account

London (UK), 10th February 2017 – Global digital media agency Tug has added to their roster of home improvement clients, having been engaged by Thomas Sanderson as their lead digital media agency.

The remit includes overall digital strategy, but focuses on digital acquisition through PPC, Display & SEO with the aim of driving qualified enquiries for the business. Alongside strategic planning, Tug will be aiding Thomas Sanderson’s digital activity through targeted display awareness, smarter paid search tactics and data-driven targeting and messaging.The cross-channel activity carried out by Tug will help to maximise the yield management of designer’s appointments across regional sales teams throughout the UK.

Faye Farman, Client Service Director at Tug said

We’re very excited at Tug to be adding Thomas Sanderson to our portfolio of clients and look forward to a collaborative working approach in order to achieve the goals we’ve set out. Our core focus will be to deliver a sophisticated program of cohesive, data-driven digital activity to build, support and optimise the sales funnel.

Michael Walker, Head of Marketing at Thomas Sanderson said

Tug were able to demonstrate considerable experience and performance in our sector and showed a deep understanding of our competitors, audience and sales objectives. At pitch, they quickly identified the key opportunities for us on an individual channel basis and introduced a strategic plan to build upon our current activity. We’re confident that they will be able to work as an extension of our internal marketing and sales teams to deliver a multichannel approach which will be the foundations of our growth strategy.

For more information, contact Faye Farman, Client Service Director, Tug , +44(0) 207 033 6933 ext:6940).

About TugFounded in 2006, Tug is a full-service digital media agency headquartered in London and with branches of operation in Toronto and Sydney. Tug services include paid search, search engine optimisation, display, social media, creative campaign development and data analytics.Tug takes a genuinely integrated approach to digital planning and campaign execution across channels by blending the team’s experience with state of the art technology. Tug finds new insights & angles that drive significant commercial results for ambitious clients, helping them to compete around the world.

About Thomas SandersonAs the UK’s leading manufacturer of bespoke hand-crafted blinds and shutters for the home and conservatory, Thomas Sanderson is renowned for delivering quality products alongside an exceptional level of service. With a 25-year heritage, starting out as a family-run business, Thomas Sanderson remains true to its roots, offering a local service, on a national scale.Pride, precision and passion are at the core of the Thomas Sanderson experience, from first point of contact through to installation, customers receive a first-class service every step of the way. In the last two decades, over 175,000 homes have been transformed with Thomas Sanderson’s exclusive collection of blinds and shutters, achieving a Feefo customer satisfaction score of 4.7 out of 5.thomas-sanderson.co.uk