Tug Life: How digital media is driving real-life behaviour

Last year we started something called TUG LIFE. This year, we’re delighted to have secured a bigger pop-up store, at the end of the iconic Brick Lane at the heart of Shoreditch.

How digital media is driving real-life behaviour

From cultural changes, new business models and how brands talk to people and how people talk to each other. We’ve assembling a heady mix of heavyweight players, digital thought leaders and significant technologists who are at the cutting edge of their fields.

We’ve got great brands including BBC, CAMELOT, COSTA, DIXONSCARPHONE, FT, GUARDIAN, GOOGLE, HSBC, LLOYD’S, M&S, MICROSOFT, RECKITT BENCKISER, as well as significant players like APPS FOR GOOD, BLIPPAR, DECODED, OPENMARKET, NEXUS UX, TECHNOLOGY WILL SAVE US & VISUAL DNA sharing their thoughts and ideas.

Tuesday 10th May 2016

Digital Lives Once again, we kick off the week with a broader look at how digital exposure is affecting us as human beings. Our minds & bodies, our lifestyles how we live and work. It’s changing but is it for the better? Register here

Wednesday 11th May 2016

Conversations at the Speed of the Market Audiences are continually searching, grazing, swiping, watching, reading. Creating a lengthening trail of data for every human and every device they use, along with an ever-shorter attention span. Brands are under more pressure to understand their customers on a more granular basis and respond ever faster to the signals they send out through their behaviour, all the while treading daintily over the sleeping dog of data privacy. But how do they handle all this data, yet still ensure they have the skills and time to understand the people who make up their audiences?Register here

Thursday 12th May 2016

Retail & Finance Specialsn this section, we take two industries that you could argue have been more disrupted than most. We hear from the disrupters and the disrupted. The problems and the opportunities. And share some views and advice on how to thrive. Register here

Friday 13th May 2016

Digital Masterclasses With more data and more sources of data than ever before, it’s vital that brands apply human ingenuity to technology. We share best in class examples of how brands can cross data signals to find new angles, creating a commercial edge in their market. Ambitious brands need to find ways to be respond quickly to opportunities, moving budget and effort seamlessly across channels. And they need to find ways to continually optimise what they do. Continually measuring, learning, and innovating to deliver measureable global impact. In these sessions, we share how the best brands achieve this across biddable, SEO and social channels.