Facebook to Introduce Ads to Messenger – Apparently
by Hannah Sinclair | 22.02.2016
A report has recently been released suggesting that Facebook is currently looking into monetising messenger with ads. The ads will appear differently to standard news feed ads and will only be within messages to businesses. The release is speculated to fall in Q2 but Facebook has yet to comment.
An element of the plan is also to introduce a personalised URL that businesses are able to share which will open a chat with the consumer. There is rumour as to whether this change will shift brands towards using Messenger as an alternative for more traditional customer service portals.
Facebook users will however breathe a sigh of relief when they hear that thankfully businesses will not be able to contact them without having had prior contact. The purpose is not to make Messenger an advertising portal for anyone who has simply ‘liked’ a business or brand.
