Why Content is a Waste of Time
It all begins with the ‘why’. Ever caught yourself wondering: why am I reading this? Why am I writing this? If this sounds familiar, then it’s simple: you’re wasting your time. You’re wasting your resources, wasting your copywriter’s precious time, wasting your audience’s attention.
Whatever went wrong – whether it was a half-formed idea, under-researched content or hastily outreached – the answer should never be ‘let’s churn the thing out anyway.’
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