Hot off the press. The Big Search Handbook, sponsored by Tug.
We’re very proud to announce the release of IAB’s ‘Big Search Handbook’ sponsored by Tug. This handbook takes a look at new angles of Search, and the how to maximise business growth through this channel.
As Dan Thwaites, CSO at Tug states in the foreword, one of the biggest risks in business is that we become removed from the people that we want to love our brand and buy our products.
It’s all too easy to do, with the many trials, tribulations and distractions of our daily working lives. But if you ever fear that this might be the case, then search is the perfect antidote.
Search is one of the very few channels where you can – and must – interact, at scale, with your market every single day.
This handbook takes a look at new angles of search, and the ways is can help your business grow.
The Tug Biddable Media team also authored two chapters within the handbook. The opening chapter covers the five big questions (on Search) of the CMO / CEO search agenda, showing how businesses can make the most from their Search investment.
Chapter Eight is a helpful guide on how to drive more efficient traffic through the use of Ad Extensions. From what options are available to you as well as how and when to use them. Through to examples of brands who have used them to gain competitive advantage across a range of sectors.
IAB members can download it here:
If you’re not a member of the IAB or would like to know more, please get in touch