UK Digital Ad Spend 2013
The IAB have released figures that detail the digital advertising spend study for the first half of 2013. The IAB study carried out in association with PwC, which covers online and mobile, is one of the industry’s key pieces of research.
The good news is that digital advertising in the UK has risen by a massive 17.5% in the first half of 2013 compared to the first half of 2012, mobile advertising has risen by a staggering 127%. UKOM/comScore data shows that British consumers averaged 43 hours a month online – 1 in every 12 waking minutes – and despite the challenging economic climate UK advertisers spent a record six-month total of £3.04 billion to attract their attention.
Social media advertising grew 53% to £242.5 million. In the last three years, social media spend has increased almost three-fold (285%).
This is how the ad spend breaks down: