The new paid & organic report
You can now compare performances for search queries whether you have an ad, organic listing or both appearing on a search results page with the new paid & organic report.
Previously most reports showed paid and organic reports separately, without any insights on user behavior etc. so this tool should help improve optimization for keywords terms.
- Discover additional keywords (look at queries when only appearing in organic, or paid)
- Optimise presence on high value queries (look at differences in performance when running keywords together and alone in paid and organic)
- Measure changes holistically – e.g. when making general changes to a website
US based digital marketing agency IMPAQT already ‘saw an 18% increase in CTR when paid and organic work together’ for one of their client’s key branded queries.