Social media over search for content
Content that is interesting and engaging is the key sought after mix for brands seeking exposure on social media. Finding a niche or displaying interesting content keeps a community engaged, a mix that has proven to be the key to unlocking wider exposure and attract interest from friends of friends. Nearly half of people aged 18 to 24 (43 per cent) prefer to use social networks to look for content compared to search engines such as Google and Bing, according to a study by video search website Blinkx. The company surveyed more than 2,000 UK adults about their online sharing habits and looked at how these change across different age groups.