Earlier this year Google launched enhanced campaigns which has changed the way we bid on different devices (computers/tablets/mobiles).

We finally moved all our campaigns to enhanced the other week, just in time for the launch of the new bid adjustment reporting tool in Google Analytics. It means you can analyse performance for each bid adjustment across device, location and time of day.


With the new reports it will be a good idea to look at Google Analytics visitor metrics at the same time to optimize bid adjustments for example adjusting bids by bounce rate, time on site, and goal conversion data.

For example if customer bounce rate is generally lower on Saturdays, and conversion value higher – it would be worth increasing the Time bid adjustment for that day.