Six seconds doesn’t seem like much time. For vine, this is all you need to collage together a series of snapshots into a quick video to share. The iPhone (and just recently added Android) app, Vine ,is still a fun novelty to many of its users yet the video-sharing app has quickly become a big entertainment network  and a serious tool for promoting your business. Fashion brands are the early adopters, with the likes of Burbury videoing their catwalk menswear collection at LCM using Vine and posting it to their Twitter community. A neat idea, simple functionality, Vine has all the right ingredients to become as big as instagram.