Search Trend Thursday: Ryanair vs Easyjet

It’s been a while since I’ve had the time to bring you another dosage of trendy insights but I’m back!

I’ve decided to take a look at two brands this week: Easyjet & Ryanair. With the holiday season rapidly approaching it made sense to check out which of the two budget airlines is more popular online.

Viewing the results below, and as an avid user of Easyjet myself, I was bemused to see that Ryanair trumps the low-cost British airline in Google’s trend results. Considering the wide range of destinations Easyjet offers, it was to my surprise that, after research, Ryanair in fact offers a wider range of destinations.

It should be noted however that this was in fact a global analysis of the brand terms. By filtering the results to display the search volume within the United Kingdom alone, Easyjet proves the more popular.

What do you think? Is there something I’ve missed? Let us know on Facebook.