Search Trend Thursday: Fitness

Welcome to Search Trend Thursday, our new weekly highlight of search terms and/or websites that could raise an eyebrow, or two.

This week sees us zooming in on the keyword “Fitness” in line with the New Year. You’ll see down below that at the beginning of each year since 2005 people have been busy searching for the term (hello New Year Resolutions!), only for it to plummet back down a month later. The cycle then restarts the following year.

Overall, “Fitness” looks to have hit an all time high in 2013 so far, with the Danes particularly keen this time round. But I wonder how long it’ll last?

If you’ve found a cool trend then we’d love to know! Chuck us a tweet @tugagency

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